Jeremy Lee
Sep 19, 2019

England rugby stars become samurai in World Cup ad

THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

England rugby captain Owen Farrell and teammates Maro Itoje, Jonny May, Ben Youngs, Courtney Lawes and Elliot Daly appear as warriors dressed in bespoke English Rugby samurai-style armour in O2’s campaign for the Rugby World Cup. 

Be their armour breaks on ITV on Sunday 22 September during England’s first game against Tonga. Created by VCCP, it is based on the idea that the support fans show their team will provide them with the...

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