The Campaign360 conference, devoted to gender diversity in the APAC marketing and communications industry, took place on 22 March in Hong Kong.
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Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.