Campaign at Cannes: Interview with Tencent's Davis Lin

Lin is vice president and head of strategy development at Tencent. Campaign Asia-Pacific brand director Atifa Silk talked with Lin about the following topics:

• Start: WeChat's growth
• 1:00: What other social platforms Tencent offers to audiences
• 1:38: How Tencent balances commercial opportunities to ensure the end-user experience isn't compromised
• 2:17: Advice for brands looking to use Tencent Social Ads platform in China
• 2:52: Trends Lin is seeing in China's digital scene
• 3:41: The goal of Tencent Social Ads