Ad Nut
Jan 26, 2018

Burger King explains net neutrality with Whoppers

The brand illustrates the issue with a fake menu that charges higher prices for faster service.

The brand illustrates the issue with a fake menu that charges higher prices for faster service.

As a creature whose livelihood depends on the internet, Ad Nut naturally favours net neutrality. However, the concept can be difficult to explain.

Enter Burger King with its agency David Miami. The brand prepared a fictional menu based on speed of food delivery expressed in MBPS, or 'making burgers per second', and filmed the reactions of some increasingly outraged and hangry Americans.

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