Ad Nut
Jan 26, 2018

Burger King explains net neutrality with Whoppers

The brand illustrates the issue with a fake menu that charges higher prices for faster service.

As a creature whose livelihood depends on the internet, Ad Nut naturally favours net neutrality. However, the concept can be difficult to explain.

Enter Burger King (with its agency David Miami). The brand prepared a fictional menu based on speed of food delivery (expressed in MBPS, or 'making burgers per second'), and filmed the reactions of some increasingly outraged and hangry Americans.

We're used to seeing brands commenting on issues o one could disagree with—childhood diseases are bad, equality is good. It's nice to see a company take a clear stand on a current issue that's at least somewhat controversial. That said, it's not like the fast-food company came out in favour of abortion rights or anything, as the vast majority of Americans support net neutrality.) 

The video follows a previous "social experiment" on bullying (see "People turn a blind eye to bullying, unless hamburgers are the target").

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

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