Faaez Samadi
Sep 5, 2018

BRAC and Ogilvy urge us not to forget the Rohingya

New campaign highlights plight of people one year on from their forced exodus from Myanmar.

Global NGO BRAC has partnered with the Texel Foundation and Ogilvy to create a new campaign marking one year from when an estimated 1 million Rohingya were forced to flee violence in their native Myanmar and seek shelter in neighbouring Bangladesh.

The campaign, ‘#SpaceOnEarth’, features both video and a print series that depicts the struggle of the 500,000 child refugees who are traumatised by the appalling violence suffered at the hands of the Burmese military, which the UN recently accused of genocide.

Living in desperate conditions in the world’s largest refugee camp in Bangladesh, BRAC says an additional US$30 million must be raised to fund its humanitarian efforts to help the Rohingya.

One of several posters in the #SpaceOnEarth campaign

Ajab Samrai, Ogilvy ASEAN CCO, said he visited the camps and lived with Rohingya for two weeks to get a sense of the challenge they face.

“Over 30 years in the industry, I’ve learnt and acquired powerful creative tools to sell products and services and I’ve always felt these tools can be utilized as a force for good,” Samrai said. “I wanted to give the most unempowered people on the planet a voice.”

Erum Mariam, Director, BRAC Institute of Educational Development said: “There’s still a lot of work that needs to be done, and we need partners to help us for the long haul. We thank Texel Foundation and Ogilvy for coming forward to help carry our message to the world.”


Agency: Ogilvy
Chief creative officer: Ajab Samrai
Production company: Outsider London
Director & photographer: Dan Nathan
Producer: Nick Sutherland-Dodd
Editors: Cut & Run London
Music: Trent Reznor, Atticus Ross
Sound: Jungle Studios
Post production: Jogger Studios

To find out more and donate to BRAC follow the link: http://response.brac.net   

Related Articles

Just Published

2 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

3 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.