Matthew Miller
Jul 3, 2015

Aussie bank blows lid off billion-dollar financial 'scandal'

AUSTRALIA - Modelled on an investigative-TV exposé, a campaign for Rabo Direct confronts the scandalous Aussies who rip themselves off by leaving their own money in low-interest accounts.

Client: Rabo Direct

Agency: Whybin TBWA Group Sydney

Market: Australia

Name of campaign: 'Shonky savers'

Campaign scope: Online and TV spots, print

Press release quote:

Wesley Hawes, ECD, Whybin\TBWA Group Sydney: 

Keeping your savings in a low interest transaction account is bad. But when over 40 per cent of the country is doing it—it’s an outrage. A scandal can only be tackled in one way: with the full force of tabloid journalism.

Campaign Asia Pacific's comments: Brilliantly spoofing tabloid-TV tropes in service of a message that would be dull as paint if addressed in a straightforward manner, this is genuinely refreshing. And when the consumers begin berating themselves with lines like "I'll be hearing from my lawyers!" and "Somebody has to do something about people like me", it's genuinely funny. It's not the first time the brand has tried humour to get its points across, but this is far more memorable and likely to be more effective than that earlier effort. 

CREDITS

Executive Creative Directors: Matty Burton and Dave Bowman, Wesley Hawes and Gary McCreadie
Senior Creatives: David Roberts and Tim Chenery
Account Director: Richie Taaffe
Campaign Manager: Claire Dumont
Broadcast and Content Director: Lisa Brown
Production Director: Jonathan Pitcher
Sound Design: Beau Silvester

Production Company: Revolver / The Glue Society
Director: Matt Devine
Producer: Serena Paull
Post production: Heckler
Photography: Gerrard Needham
Media Agency: Zenith Optimedia
 

Related Articles

Just Published

3 hours ago

Twitter resurrects tweets from stars that brought ...

Twitter says: 'If you can dream it, tweet it.'

4 hours ago

Samsung shows where to look for a real gaming ...

WATCH: The film by BBH takes you down a rabbit hole, literally.

4 hours ago

Essence names Tim Irwin as new global COO

Irwin previously lead EMEA for the agency and will be succeeded by Ryan Storrar.

12 hours ago

‘We can’t just copy-paste elements from the West’: ...

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.