Client: Rabo Direct
Agency: Whybin TBWA Group Sydney
Name of campaign: 'Shonky savers'
Campaign scope: Online and TV spots, print
Press release quote:
Wesley Hawes, ECD, Whybin\TBWA Group Sydney:
Keeping your savings in a low interest transaction account is bad. But when over 40 per cent of the country is doing it—it’s an outrage. A scandal can only be tackled in one way: with the full force of tabloid journalism.
Campaign Asia Pacific's comments: Brilliantly spoofing tabloid-TV tropes in service of a message that would be dull as paint if addressed in a straightforward manner, this is genuinely refreshing. And when the consumers begin berating themselves with lines like "I'll be hearing from my lawyers!" and "Somebody has to do something about people like me", it's genuinely funny. It's not the first time the brand has tried humour to get its points across, but this is far more memorable and likely to be more effective than that earlier effort.
Executive Creative Directors: Matty Burton and Dave Bowman, Wesley Hawes and Gary McCreadie
Senior Creatives: David Roberts and Tim Chenery
Account Director: Richie Taaffe
Campaign Manager: Claire Dumont
Broadcast and Content Director: Lisa Brown
Production Director: Jonathan Pitcher
Sound Design: Beau Silvester
Production Company: Revolver / The Glue Society
Director: Matt Devine
Producer: Serena Paull
Post production: Heckler
Photography: Gerrard Needham
Media Agency: Zenith Optimedia