Ad Nut
Aug 8, 2016

Asia-Pacific YouTube Ads Leaderboard: July 2016

LG tops the list with a video that's NOT for arachnophobes, followed by the most slapstick bank commercial we've ever seen and love stories from KFC and Closeup.

Ad Nut is pleased to present the YouTube APAC Ads Leaderboard, a monthly list curated by Google. Please see below for some Google comments on this month's list. 

1. LG Uplus, “[LG U+] 스릴 넘치는 LG X Skin vs 거미줄 실험”

See above.

2. OK Savings Bank, “2화 : 아빠의상상 (OK저축은행 옥희편)”


3. KFC Thailand, “MV "ตัวปลอม" (Ver.ตัวจริงของเขา) by POTATO”


4. Nike, “Nike Presents Da Da Ding”


5. Closeup Vietnam, “Yêu là phải phiêu mỗi ngày”


6. Head & Shoulders Philippines, “Ninja Moves with John Lloyd Cruz and Angel Locsin”


7. Suntory, “[フルPV] C.C.レモンマーチ2016, C.C.Lemon”


8. Kirin Beer, “氷結 あたらしくいこう WEB限定スペシャルムービー「志村けん×スカパラ”


9. LINE Taiwan, “[LINE 熊大農場] 旺福演唱完整版~音樂大首播♪”


10. au KDDI, “「未来の乙姫」篇”

Comments from Google:

This month’s leaderboard reflects the diversity of content on YouTube itself: from LG’s mesmerising ad (apologies in advance, arachnophobes) to KFCs “his” and “hers” sides of the same story to Nike India’s hypnotic celebration of women and sport. With a wide range of very different ads from across the region, the list shows that Asian brands are testing the boundaries of digital video: using the immediate feedback from their online viewers to “fail fast” and experiment with new ways of telling stories.

About the Asia-Pacific YouTube Ads Leaderboard

The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

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