Search results for "tokyo 2020"

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A year to Tokyo 2020: which brands will win the Games?
Jul 23, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Facebook flaunts sports credentials in run up to Tokyo 2020
Jul 24, 2019
Jessica Goodfellow

Facebook flaunts sports credentials in run up to Tokyo 2020

The social-media platform is going after brands' lucrative sporting-event budgets.

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Urban sports give brands an exciting alternative from the norm at Tokyo 2020
Jun 25, 2019
Kirsty Bouwers

Urban sports give brands an exciting alternative from the norm at Tokyo 2020

Sponsors testing the waters in this relatively low-cost, high-engagement area need to take extra care to strike the right tone.

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New AI chatbot to aid visitor influx for Tokyo 2020
Apr 11, 2018
Staff Writer

New AI chatbot to aid visitor influx for Tokyo 2020

The chatbot will help users with real-time information from official sources and insights from other users.

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Tokyo 2020 innovation chief hopes technology can augment Brand Japan
Oct 26, 2017
David Blecken

Tokyo 2020 innovation chief hopes technology can augment Brand Japan

Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.

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Will Japan's numbers dip after 2020 Olympics?
Jun 9, 2019
Surekha Ragavan

Will Japan's numbers dip after 2020 Olympics?

Latest ICCA rankings were dominated by Japan, but is it just a temporary high?

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UFI elects 2020-2021 president
May 17, 2019
Staff Writer

UFI elects 2020-2021 president

Anbu Varathan is the first Indian to helm the role in the association's history.

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Tokyo 2020: Partners face uphill climb to recoup value
Apr 11, 2017
Shaun Whatling

Tokyo 2020: Partners face uphill climb to recoup value

Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.

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'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects
Jul 29, 2019
David Blecken

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

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The Olympic effect on Tokyo's events scene
Mar 13, 2019
Soon Chen Kang 江欣珍

The Olympic effect on Tokyo's events scene

Two major sporting events heading to Tokyo are causing meetings numbers and venue construction to spike.

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20 equality actions everyone should take by 2020
Jun 10, 2019
Olivia Parker

20 equality actions everyone should take by 2020

The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.

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Rugby World Cup campaigns a 'road test' for the 2020 Olympics
Jun 11, 2019
David Blecken, Faaez Samadi

Rugby World Cup campaigns a 'road test' for the 2020 Olympics

Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.

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Pacific World unveils emerging destinations for 2019 and 2020
May 24, 2019
Staff Writer

Pacific World unveils emerging destinations for 2019 and 2020

Find out which Asian cities made the list.

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Tokyo 2020 optimism doesn't mean people will spend, study suggests
Nov 9, 2016
David Blecken

Tokyo 2020 optimism doesn't mean people will spend, study suggests

For sponsors, research by Edelman Japan into Japanese consumer sentiment is encouraging but also cautionary.

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Why static sponsorship will have no place at Tokyo 2020: Lixil
Oct 21, 2016
David Blecken

Why static sponsorship will have no place at Tokyo 2020: Lixil

As one of 15 Gold Partners of the Tokyo Olympics, Lixil knows it has to do more than just shout to get its message across.

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How Japanese brands can get the most out of Tokyo 2020
Oct 7, 2016
David Blecken

How Japanese brands can get the most out of Tokyo 2020

For any sponsor hoping to win at the next Summer Games, preparation starts now.

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Creative Technology opens Tokyo office
Jul 25, 2018
Megan Gell

Creative Technology opens Tokyo office

Tech production partner furthers regional expansion.

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Oman to host UFI Global Congress 2020
Jul 11, 2018
Staff Writer

Oman to host UFI Global Congress 2020

“This [Middle East] region is of great importance to UFI, and this is the message we wish to communicate."

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2019 Cannes contenders: 'Kawaii Tweak Hazard' by Dentsu Tokyo
Jun 6, 2019
Staff Reporters

2019 Cannes contenders: 'Kawaii Tweak Hazard' by Dentsu Tokyo

Victims of AR photo tweaking lament their misfortunes in this quirky entertaining film for Gatsby by Dentsu Tokyo.

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Tokyo-based Eat Creative becomes part of Fusion Group
Jun 28, 2019
David Blecken

Tokyo-based Eat Creative becomes part of Fusion Group

Based in Melbourne, Fusion is looking to grow in Japan and Asia-Pacific.

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