12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
The social-media platform is going after brands' lucrative sporting-event budgets.
Sponsors testing the waters in this relatively low-cost, high-engagement area need to take extra care to strike the right tone.
Campaign is delighted to open entries for the 4th Event Marketing Awards!
But Zenith's latest forecast predicts Donald Trump's trade war with China will deliver a 1.1% hit to adspend growth.
Entries are due by January 15, and the award presentation will take place in March.
The chatbot will help users with real-time information from official sources and insights from other users.
Campaign360 is Asia-Pacific's only high-level event for media and marketing professionals, bringing you the best in the business for a day of unparalleled content and networking.
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
Expect a surge in major media pitches next year as big brands are demanding change.
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region is now accepting nominations of top marketers.
With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
The Tokyo branch of the design and innovation agency will become the 33rd Fjord studio worldwide.
Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.
Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.
The programme pushes for equal gender representation of creative leaders across the industry globally
The festival Introduces the Creative Business Transformation Lions and revamps the PR Lions.
Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.
Latest ICCA rankings were dominated by Japan, but is it just a temporary high?
The social media giant wants to show the world it's more than just a meme-generator.