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A year to Tokyo 2020: which brands will win the Games?
Jul 22, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Facebook flaunts sports credentials in run up to Tokyo 2020
Jul 24, 2019
Jessica Goodfellow

Facebook flaunts sports credentials in run up to Tokyo 2020

The social-media platform is going after brands' lucrative sporting-event budgets.

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Urban sports give brands an exciting alternative from the norm at Tokyo 2020
Jun 25, 2019
Kirsty Bouwers

Urban sports give brands an exciting alternative from the norm at Tokyo 2020

Sponsors testing the waters in this relatively low-cost, high-engagement area need to take extra care to strike the right tone.

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Event Marketing Awards 2020
Nov 1, 2019

Event Marketing Awards 2020

Campaign is delighted to open entries for the 4th Event Marketing Awards!

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Global adspend to rise by 4% in 2020
Dec 9, 2019
Ben Bold

Global adspend to rise by 4% in 2020

But Zenith's latest forecast predicts Donald Trump's trade war with China will deliver a 1.1% hit to adspend growth.

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Announcing the 2020 Event Marketing Awards
Oct 24, 2019
Staff

Announcing the 2020 Event Marketing Awards

Entries are due by January 15, and the award presentation will take place in March.

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New AI chatbot to aid visitor influx for Tokyo 2020
Apr 10, 2018
Staff Writer

New AI chatbot to aid visitor influx for Tokyo 2020

The chatbot will help users with real-time information from official sources and insights from other users.

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Campaign360 2020
Sep 25, 2019

Campaign360 2020

Campaign360 is Asia-Pacific's only high-level event for media and marketing professionals, bringing you the best in the business for a day of unparalleled content and networking.

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CastingAsia launches Tokyo influencer network
Nov 20, 2019
Jessica Goodfellow

CastingAsia launches Tokyo influencer network

The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.

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Get ready for a Mediapalooza of account reviews in 2020
Nov 25, 2019
David Indo

Get ready for a Mediapalooza of account reviews in 2020

Expect a surge in major media pitches next year as big brands are demanding change.

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CMO Power List 2020: Call for nominations
Dec 2, 2019
Staff Reporters

CMO Power List 2020: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region is now accepting nominations of top marketers.

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10 KOL marketing trends in China for 2020
Nov 25, 2019
Jessica Rapp

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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Accenture opens Fjord in Tokyo
Nov 11, 2019
Jessica Goodfellow

Accenture opens Fjord in Tokyo

The Tokyo branch of the design and innovation agency will become the 33rd Fjord studio worldwide.

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Tokyo 2020 innovation chief hopes technology can augment Brand Japan
Oct 25, 2017
David Blecken

Tokyo 2020 innovation chief hopes technology can augment Brand Japan

Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.

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Programmatic OOH tipped to go 'mainstream' in 2020
Oct 31, 2019
Omar Oakes

Programmatic OOH tipped to go 'mainstream' in 2020

Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.

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Cannes Lions 2020: Swati Bhattacharya is 'See It Be It' ambassador again
Nov 26, 2019
Campaign India Team

Cannes Lions 2020: Swati Bhattacharya is 'See It Be It' ambassador again

The programme pushes for equal gender representation of creative leaders across the industry globally

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Here are the Cannes Lions 2020 themes and a new category
Oct 28, 2019
Lindsay Stein

Here are the Cannes Lions 2020 themes and a new category

The festival Introduces the Creative Business Transformation Lions and revamps the PR Lions.

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Tokyo 2020: Partners face uphill climb to recoup value
Apr 11, 2017
Shaun Whatling

Tokyo 2020: Partners face uphill climb to recoup value

Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.

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Will Japan's numbers dip after 2020 Olympics?
Jun 9, 2019
Surekha Ragavan

Will Japan's numbers dip after 2020 Olympics?

Latest ICCA rankings were dominated by Japan, but is it just a temporary high?

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TikTok hunting for agency to dominate SXSW with 2020 project
Nov 21, 2019
Oliver McAteer

TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

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