12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
The social-media platform is going after brands' lucrative sporting-event budgets.
Sponsors testing the waters in this relatively low-cost, high-engagement area need to take extra care to strike the right tone.
The chatbot will help users with real-time information from official sources and insights from other users.
Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.
Latest ICCA rankings were dominated by Japan, but is it just a temporary high?
Anbu Varathan is the first Indian to helm the role in the association's history.
Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.
One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
Two major sporting events heading to Tokyo are causing meetings numbers and venue construction to spike.
The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.
Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.
Find out which Asian cities made the list.
For sponsors, research by Edelman Japan into Japanese consumer sentiment is encouraging but also cautionary.
As one of 15 Gold Partners of the Tokyo Olympics, Lixil knows it has to do more than just shout to get its message across.
For any sponsor hoping to win at the next Summer Games, preparation starts now.
Tech production partner furthers regional expansion.
“This [Middle East] region is of great importance to UFI, and this is the message we wish to communicate."
Victims of AR photo tweaking lament their misfortunes in this quirky entertaining film for Gatsby by Dentsu Tokyo.
Based in Melbourne, Fusion is looking to grow in Japan and Asia-Pacific.