After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.
Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.
Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.
The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.
The electronics giant partners with AdColony for release of Samsung Gear S3.
The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.
Tapendium could improve communication between delegates and planners booked into hotels.
From the US: 'Growing up' for Samsung by Wieden+Kennedy Portland
Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
Mini movie celebrates big moment for a local sporting hero.
Digital hypnosis is the centrepiece of the company’s latest campaign, in conjunction with HBO.
Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
Samsung is the number one brand in our Top 1000 for the sixth year in a row. Nine months ago, that looked nigh on impossible. How has the tech firm retained its supreme status despite facing its worst crisis to date?
Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads
With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.
Samsung will be honoured as advertiser of the year at this year’s Spikes Asia Festival.
The brief was to strengthen the bond between Samsung and its customers through VR.
Updated: Company has now confirmed it will permanently end production.
With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.