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Feast of the senses at experiential Samsung event
Oct 8, 2018
Soon Chen Kang 江欣珍

Feast of the senses at experiential Samsung event

Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.

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Samsung has visions of tech utopia in new global brand campaign
Feb 8, 2019
Ad Nut

Samsung has visions of tech utopia in new global brand campaign

Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.

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Solid Samsung still Asia's favourite brand
Jun 4, 2018
Olivia Parker

Solid Samsung still Asia's favourite brand

The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.

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Samsung appoints Leo Burnett to global Visual Display account
Jul 31, 2018
Alex Brownsell

Samsung appoints Leo Burnett to global Visual Display account

The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.

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Samsung smartwatch gets new mobile campaign
Jan 29, 2018
Staff Writer

Samsung smartwatch gets new mobile campaign

The electronics giant partners with AdColony for release of Samsung Gear S3.

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Tapendium and Samsung launch digital concierge
Mar 26, 2018
Surekha Ragavan

Tapendium and Samsung launch digital concierge

Tapendium could improve communication between delegates and planners booked into hotels.

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Samsung CMO vies to make her brand more human than Apple
Jul 4, 2018
Robert Sawatzky

Samsung CMO vies to make her brand more human than Apple

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

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Samsung to Apple fanboys: Grow up
Nov 7, 2017
Ad Nut

Samsung to Apple fanboys: Grow up

From the US: 'Growing up' for Samsung by Wieden+Kennedy Portland

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Samsung Malaysia gets animated about Winter Olympics
Feb 7, 2018
Ad Nut

Samsung Malaysia gets animated about Winter Olympics

Mini movie celebrates big moment for a local sporting hero.

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Samsung makes people forget TV, using TV
Dec 20, 2017
Ad Nut

Samsung makes people forget TV, using TV

Digital hypnosis is the centrepiece of the company’s latest campaign, in conjunction with HBO.

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Samsung project helps people with autism run a restaurant independently
Apr 19, 2018
Simon Gwynn

Samsung project helps people with autism run a restaurant independently

Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.

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Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
Jun 18, 2018
Emily Tan

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

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Bulletproof brand? Samsung remains on top
Jun 12, 2017
Faaez Samadi

Bulletproof brand? Samsung remains on top

Samsung is the number one brand in our Top 1000 for the sixth year in a row. Nine months ago, that looked nigh on impossible. How has the tech firm retained its supreme status despite facing its worst crisis to date?

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Private View: Reactions to Uber, Samsung, Nissin ads
Dec 19, 2017
Jenny Chan 陳詠欣, Rick Boost

Private View: Reactions to Uber, Samsung, Nissin ads

Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads

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Samsung Note 8 targets young and business users
Sep 14, 2017
Olivia Parker

Samsung Note 8 targets young and business users

With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.

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Spikes Asia names Samsung as advertiser of the year
Aug 7, 2017
Staff Reporters

Spikes Asia names Samsung as advertiser of the year

Samsung will be honoured as advertiser of the year at this year’s Spikes Asia Festival.

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Samsung brings VR home for the holidays
Jan 26, 2017
Ad Nut

Samsung brings VR home for the holidays

The brief was to strengthen the bond between Samsung and its customers through VR.

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Indictment adds to Samsung's reputation woes, or does it?
Mar 1, 2017
Matthew Miller

Indictment adds to Samsung's reputation woes, or does it?

With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.

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Samsung kills off Note7
Oct 12, 2016
Faaez Samadi

Samsung kills off Note7

Updated: Company has now confirmed it will permanently end production.

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Samsung presents ‘TV without equal’
Aug 2, 2016
Gabey Goh

Samsung presents ‘TV without equal’

From Singapore: ‘This is TV Without Equal’ for Samsung by Iris Worldwide

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