From registration to branded event apps, here are five ways tech can boost your pre-event marketing efforts.
Photos from the Event Marketing Awards held on 19 March at Eaton Club, Hong Kong.
Step one: Think beyond your phone, computer, and TV screens.
Presenting our first-ever list of promising talent in events and experiential marketing, as chosen by the editorial team of Campaign Asia-Pacific.
The full list of winners from the gala night in Hong Kong.
With the awards ceremony approaching on 19 March, we share the list of esteemed judges who have decided on this year's winners.
After a rigorous round of judging from our esteemed panel, we are proud to reveal this year's shortlist.
Sun-kissed beaches really do help, we suppose.
Event360 arrives in Shanghai on June 26, 2019, bringing together regional event professionals and key decision makers from leading corporations and brands to learn, network and share insight on the future of business events.
BCD M&E'S 2019 Bydesign Report highlights how to cultivate interest before an event through 'fear of missing out.'
The challenge is providing an environment in a way that seems personalised to hundreds or thousands of individuals.
The acquisition will aim to boost Cvent’s onsite solutions and in-house talent pool.
The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.
What needs to be addressed are the misconceptions towards cruise trips for business events.
The International Convention of Jehovah’s Witnesses will bring in 50,000 delegates to Melbourne in November this year.
"An X-shaped lighting installation was lowered to create individual stages to ensure a unified atmosphere."
Curiocity—a new major event in Brisbane—saw city-wide science and tech activities across 20 days.
Haymarket Media is fully integrating CEI into the Campaign and C&IT brands.
Petrina Goh will be responsible for growing business in Singapore, and creating participative, digital and data-driven M&E experiences clients.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.