Search results for "event marketing"

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Event marketing goes guerrilla
Nov 27, 2017
Ian Lloyd Neubauer

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

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Enter the Event Marketing Awards
Apr 13, 2017
Staff Reporters

Enter the Event Marketing Awards

The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.

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Event Marketing Awards winners announced
May 31, 2017
Staff Reporters

Event Marketing Awards winners announced

The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.

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Neuroscience is coming to events: Nissan
Dec 13, 2017
Andrew Mccorkell

Neuroscience is coming to events: Nissan

Active attendee engagement is crucial—and needs to be measured as a key ROI metric.

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Events need to be 'sticky': Pico
Nov 27, 2017
Elizabeth Wood

Events need to be 'sticky': Pico

Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.

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Readers' Choice: Best event agency
Dec 18, 2017
Staff Reporters

Readers' Choice: Best event agency

Leading agency players continued to impress with big brand events in 2017.

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Why Chinese tech is crucial for events
Nov 27, 2017
Kim Benjamin

Why Chinese tech is crucial for events

Chinese start-ups and homegrown tech tools are making waves in the events industry.

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Traditional event formats face extinction
Nov 27, 2017
Staff Writer

Traditional event formats face extinction

Gala dinners losing favour with delegates keen to explore local life.

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Events Travel Asia launches experiential agency
Nov 30, 2017
Staff Writer

Events Travel Asia launches experiential agency

Thailand-based event agency responds to market demands.

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How artificial intelligence is revolutionising events
Sep 4, 2017
Kim Benjamin

How artificial intelligence is revolutionising events

Thinking machines have enormous potential to create more engaging, successful events.

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BCD Meetings & Events acquires Grass Roots
Dec 18, 2017
Charlotte Flach

BCD Meetings & Events acquires Grass Roots

The acquisition is set to strengthen the agency's global service offering.

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Readers' Choice: Best hotel and resort for events
Dec 20, 2017
Staff Reporters

Readers' Choice: Best hotel and resort for events

New and renewed hotels in Greater China making waves.

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Five golden rules for defining event success
Nov 27, 2017
Kim Benjamin

Five golden rules for defining event success

Create an experience before, during and after your event.

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Experience economy: How to harness the power of live events
Nov 27, 2017
Kim Benjamin

Experience economy: How to harness the power of live events

In the age of authenticity, live experiences play a critical role in brand engagement strategy.

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Amazon in Asia: Creating new opportunities for events?
Nov 27, 2017
Sanjay Surana

Amazon in Asia: Creating new opportunities for events?

Amazon's Singapore debut could lead to new trade exhibitions and events.

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Alexa, what's the secret to using chatbots at events?
Nov 27, 2017
Lauren Arena

Alexa, what's the secret to using chatbots at events?

How AI-powered chatbots can help achieve your event objectives

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Taiwan flaunts new event series, networking opportunities
Nov 22, 2017
Staff Reporter

Taiwan flaunts new event series, networking opportunities

Groundbreaking event formats bolster Taiwan's business events reputation

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Power of persuasion: How to use psychology at events
Dec 11, 2017
Andrew Mccorkell

Power of persuasion: How to use psychology at events

Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.

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Top 5 issues that defined Asia’s events industry in 2017
Dec 20, 2017
Lauren Arena

Top 5 issues that defined Asia’s events industry in 2017

Crisis management, procurement and AI dominated discussion.

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Leading ladies of events
Mar 8, 2017
Gwen Luscombe

Leading ladies of events

On International Women’s Day, we sit down with four female leaders making waves across the industry.

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