TAIPEI - The AdAsia conference has brought together leaders in the advertising industry as well as designers, innovators and creatives in a TEDx Talk series that ran within the AdAsia festival.
ASIA-PACIFIC - Entries are now open for CEI and ICE’s Excellence Awards, which aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events.
SINGAPORE - Dentsu Aegis Network (DAN) has announced the acquisition of Fountainhead Entertainment, an event and activation company with more than 200 employees in India.
GroupM's Xaxis announced a partnership with China’s digital and data giants Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay Smart and Xiaomi at en event yesterday in Shanghai. Please see the related-article link at the bottom of the page for more information.
GLOBAL - I-COM, the annual marketing data and measurement event, has revealed the shortlist of campaigns to be presented at its three-day festival next week in San Sebastian, Spain.
Photos from Campaign Asia-Pacific's second-annual Content Marketing conference, which took place over two days in Singapore last week. The event featured a day of workshops, followed by a conference.
ASIA-PACIFIC - Following Adobe's many announcements about its marketing suite during its Summit event in Salt Lake City last week, Campaign Asia-Pacific talked to Paula Parkes, head of digital marketing Asia-Pacific, and Hisamichi Kinomoto, VP marketing of Japan and Asia-Pacific, about the company's strategy for marketing the technology in Asia.
Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.
Campaign Asia-Pacific and Ipsos previewed results from Campaign's 2015 Marketers' Outlook survey at an event hosted by The Marketing Society yesterday. Ruth Rowan, CMO at BT, and Paul Groves, CMO at AIA group, shared their insights on agency-client challenges during a panel discussion. The Marketers' Outlook survey results debut later this week in the February Campaign Asia-Pacific and on this website.
A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.
Last night The Marketing Society Asia celebrated its first birthday party in style with a drinks reception at the iconic California Tower. The event's keynote speaker was "the godfather" of Lan Kwai Fong, Dr Allan Zeman, who honoured the speaking engagement despite being made a grandfather of twins that evening. He, naturally, left for the hospital immediately after his talk, which shared insights into the role marketing has played in the course of his career. The event was sponsored by Tag and Uniplan.
Kerry McCabe of RadiumOne sheds some light on the power of dark social networks.
From more collaborative thinking to enhanced cooling systems, the industry is set to upgrade.
Is PepsiCo scrapping its procurement department a sign of things to come, asks Bronwen Hemming, finance director at Wieden + Kennedy London.
SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.
CHINA INNOVATION 2015: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.
From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.
SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.
The promise of location-based marketing is real. But before you jump headlong into the practice, it pays to consider three critical factors, according to Amobee's Carl Nawagamuwa.
Yesterday in Hong Kong, The Marketing Society held what it terms an 'Uncomfortable Breakfast' event on the topic of creating a culture of creativity in a commercial environment. The Uncomfortable Breakfast series aims to delve deeper into everyday business challenges, according to the organisation. This edition featured Keith Ho, MD and chief creative officer of Grey Group, Lale Kesebi, chief communications officer and head of strategic engagement with Li & Fung and Vincent Gillet, VP of global brand at Infiniti Motor.