Search results for "event marketing"

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Content Marketing event tomorrow: Sneak peak with Outbrain's Ant Hearne
Apr 7, 2014
Staff Reporters

Content Marketing event tomorrow: Sneak peak with Outbrain's Ant Hearne

This Q&A with Outbrain's Ant Hearne is a sneak peak at tomorrow's Content Marketing seminar in Singapore. It's not too late to attend.

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Photos: Campaign's charity golf event for Mother's Choice
Oct 22, 2014
Staff Reporters

Photos: Campaign's charity golf event for Mother's Choice

Campaign Asia-Pacific hosted a three-day golf tournament in Phuket from 16 to 18 October, raising a total of US$33,500 for Hong Kong-based charity Mother's Choice. GroupM won the event, which included teams from PHD, Dentsu Aegis Network, Fox, Asian Integrated Media and Bauer, and the Gentlemen of Media Thailand.

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Programmatic video opportunities get play at Think Video roundtable event
May 30, 2014
Staff Reporters

Programmatic video opportunities get play at Think Video roundtable event

SINGAPORE - Brands, agencies and technology providers should focus on providing fewer, more targeted advertisements, according to executives who took part in the inaugural Future of Advertising: Think Video roundtable in Singapore earlier this week.

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Marketing Innovation
Aug 15, 2014

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Photos: Red Bull's Flugtag event draws 40,000 Hong Kongers
May 15, 2014
Benjamin Li

Photos: Red Bull's Flugtag event draws 40,000 Hong Kongers

More than 40,000 people braved a rainstorm warning on Sunday to watch the second-annual Red Bull Flugtag event in Hong Kong. The competition drew 43 teams, including students, engineers, ad-agency folks and Google staff, to try their 'aircraft' designs—including one shaped like a dim sum cart. Among the local celebrities attending the event was Sam Lee (李璨琛) of the Subcrew apparel brand, along with his orange-clad team and shark-shaped submarine/airplane. YouTube carried a live boradcast of the event in a first-time partnership. Please see the linked article at the bottom of this page for a video of some of the best crashes (surprisingly, few of the contraptions achieved anything resembling flight).

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Content Marketing (Sydney)
Dec 18, 2014

Content Marketing (Sydney)

Learn how to build your content strategy and implement a content marketing plan that will grow your business and engage your audience.

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ANNOUNCEMENT: MediaWorks event moves from Hanoi to Bali
May 21, 2014
Staff Reporters

ANNOUNCEMENT: MediaWorks event moves from Hanoi to Bali

As a result of the rising tension in Vietnam, Campaign Asia-Pacific has decided to move MediaWorks 2014, taking place from 4-7 June, from Hanoi to Bali.

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ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event
Feb 24, 2014

ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event

ANZ, principal partner of this month's Sydney Gay and Lesbian Mardi Gras 2014, has bedazzled a series of central-Sydney ATMs, transforming them into absolutely fabulous 'GAYTMs' in a show of support for diversity. Whybin\TBWA Melbourne gave each unit a unique design with rhinestones, sequins, studs, leather, denim and even fur. The machines issue rainbow-pride receipts. See below for credits.

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Campaign Asia-Pacific's Marketing Innovation Summit
Nov 20, 2014

Campaign Asia-Pacific's Marketing Innovation Summit

Photos from Campaign Asia-Pacific's Marketing Innovation Summit, held Tuesday (18 November) in Singapore. Please see the related-article link at the bottom of the page for coverage of the event.

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Agency | Marketer Partnership Award
Sep 12, 2014

Agency | Marketer Partnership Award

Campaign Asia-Pacific, in association with Roth Observatory, is delighted to announce the launch of the Agency | Marketer Partnership Award, which sets out to recognise Asia-Pacific’s most effective client-agency relationships.

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Content Marketing Asia
Feb 26, 2014

Content Marketing Asia

The event addresses the key issues and tools for Content Marketing. Learn from the industry players and brands that set themselves apart with emerging and effective approaches.

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Financial Services Marketing
Aug 22, 2014

Financial Services Marketing

From modern compliance to reaching millennials, what are the biggest issues facing Financial Services marketers today? Now in its 3rd year, FSM Forum (#FSMForum) is Asia’s only conference dedicated to FSM marketing. Join us on 10 Nov as we deep dive into the future of the industry.

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Content marketing: Permanent whitewater
Sep 22, 2014
Gowthaman Ragothaman

Content marketing: Permanent whitewater

Marketing was once akin to boating in a calm sea, with predictable waves and ample time to react. No more. Today, brands and agencies must develop skills closer to those of whitewater rafting.

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Facebook hires HP marketer for new emerging market role
Sep 1, 2014
Jason Wincuinas

Facebook hires HP marketer for new emerging market role

ASIA-PACIFIC - Sriramagopalan Desikan has left his position as Hewlett-Packard’s (HP) printing and PC marketing director for Asia-Pacific and Japan to take on a new role at Facebook as global business manager of emerging markets.

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Rethinking 'experience' marketing
Jun 11, 2014
Chris Dobson

Rethinking 'experience' marketing

Could the term ‘experience’ be the most misused in the whole of the marketing industry?

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A.T. Kearney hires former Philips marketer to lead regional marketing
Feb 17, 2014
Byravee Iyer

A.T. Kearney hires former Philips marketer to lead regional marketing

ASIA-PACIFIC - Boosting its marketing operations in the region, management consulting firm A.T. Kearney has hired Laura Ashton as Asia-Pacific regional marketing leader.

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Marketing Society hosts breakfast with Tiffany's, O&M, Harvey Nash
Dec 2, 2014

Marketing Society hosts breakfast with Tiffany's, O&M, Harvey Nash

The Marketing Society Asia held a breakfast on 25 November in Hong Kong with guest speakers Erica Kerner, VP of marketing and communications in Asia Pacific for Tiffany & Co., Nick Marsh, APAC managing director of executive search with Harvey Nash and Adam O’Conor, CEO of Ogilvy & Mather Group Hong Kong. The event, which took place at KMPG head office, drew more than 40 senior marketers for a panel discussion on the challenges of talent recruitment and management in the marketing industry. Photos by Lucy McNally.

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Content Marketing China
Sep 2, 2014

Content Marketing China

Campaign Asia-Pacific’s Content Marketing summit comes to Shanghai. Following the success of Content Marketing Singapore and Sydney, the Shanghai summit will explore the evolution of content marketing in China and what it means to the Chinese consumer.

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The Marketing Society launches Southeast Asia office in Singapore
Oct 3, 2014
Nikki Wicks

The Marketing Society launches Southeast Asia office in Singapore

SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord David Puttnam.

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Marketing Innovation Summit in progress: Follow #MktgInnovSummit
Nov 18, 2014
Staff Reporters

Marketing Innovation Summit in progress: Follow #MktgInnovSummit

SINGAPORE - Campaign Asia-Pacific's Marketing Innovation Summit is in progress right now in Singapore. Please follow #MktgInnovSummit on Twitter and look for a recap here tomorrow.

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