This Q&A with Outbrain's Ant Hearne is a sneak peak at tomorrow's Content Marketing seminar in Singapore. It's not too late to attend.
Campaign Asia-Pacific hosted a three-day golf tournament in Phuket from 16 to 18 October, raising a total of US$33,500 for Hong Kong-based charity Mother's Choice. GroupM won the event, which included teams from PHD, Dentsu Aegis Network, Fox, Asian Integrated Media and Bauer, and the Gentlemen of Media Thailand.
SINGAPORE - Brands, agencies and technology providers should focus on providing fewer, more targeted advertisements, according to executives who took part in the inaugural Future of Advertising: Think Video roundtable in Singapore earlier this week.
The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.
More than 40,000 people braved a rainstorm warning on Sunday to watch the second-annual Red Bull Flugtag event in Hong Kong. The competition drew 43 teams, including students, engineers, ad-agency folks and Google staff, to try their 'aircraft' designs—including one shaped like a dim sum cart. Among the local celebrities attending the event was Sam Lee (李璨琛) of the Subcrew apparel brand, along with his orange-clad team and shark-shaped submarine/airplane. YouTube carried a live boradcast of the event in a first-time partnership. Please see the linked article at the bottom of this page for a video of some of the best crashes (surprisingly, few of the contraptions achieved anything resembling flight).
Learn how to build your content strategy and implement a content marketing plan that will grow your business and engage your audience.
As a result of the rising tension in Vietnam, Campaign Asia-Pacific has decided to move MediaWorks 2014, taking place from 4-7 June, from Hanoi to Bali.
ANZ, principal partner of this month's Sydney Gay and Lesbian Mardi Gras 2014, has bedazzled a series of central-Sydney ATMs, transforming them into absolutely fabulous 'GAYTMs' in a show of support for diversity. Whybin\TBWA Melbourne gave each unit a unique design with rhinestones, sequins, studs, leather, denim and even fur. The machines issue rainbow-pride receipts. See below for credits.
Photos from Campaign Asia-Pacific's Marketing Innovation Summit, held Tuesday (18 November) in Singapore. Please see the related-article link at the bottom of the page for coverage of the event.
Campaign Asia-Pacific, in association with Roth Observatory, is delighted to announce the launch of the Agency | Marketer Partnership Award, which sets out to recognise Asia-Pacific’s most effective client-agency relationships.
The event addresses the key issues and tools for Content Marketing. Learn from the industry players and brands that set themselves apart with emerging and effective approaches.
From modern compliance to reaching millennials, what are the biggest issues facing Financial Services marketers today? Now in its 3rd year, FSM Forum (#FSMForum) is Asia’s only conference dedicated to FSM marketing. Join us on 10 Nov as we deep dive into the future of the industry.
Marketing was once akin to boating in a calm sea, with predictable waves and ample time to react. No more. Today, brands and agencies must develop skills closer to those of whitewater rafting.
ASIA-PACIFIC - Sriramagopalan Desikan has left his position as Hewlett-Packard’s (HP) printing and PC marketing director for Asia-Pacific and Japan to take on a new role at Facebook as global business manager of emerging markets.
Could the term ‘experience’ be the most misused in the whole of the marketing industry?
ASIA-PACIFIC - Boosting its marketing operations in the region, management consulting firm A.T. Kearney has hired Laura Ashton as Asia-Pacific regional marketing leader.
The Marketing Society Asia held a breakfast on 25 November in Hong Kong with guest speakers Erica Kerner, VP of marketing and communications in Asia Pacific for Tiffany & Co., Nick Marsh, APAC managing director of executive search with Harvey Nash and Adam O’Conor, CEO of Ogilvy & Mather Group Hong Kong. The event, which took place at KMPG head office, drew more than 40 senior marketers for a panel discussion on the challenges of talent recruitment and management in the marketing industry. Photos by Lucy McNally.
Campaign Asia-Pacific’s Content Marketing summit comes to Shanghai. Following the success of Content Marketing Singapore and Sydney, the Shanghai summit will explore the evolution of content marketing in China and what it means to the Chinese consumer.
SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord David Puttnam.
SINGAPORE - Campaign Asia-Pacific's Marketing Innovation Summit is in progress right now in Singapore. Please follow #MktgInnovSummit on Twitter and look for a recap here tomorrow.