Leo Burnett Thailand's "Face the New Face of Lion" event was held at House RCA, a boutique theater in RCA Plaza, on 13 June. The annual event brought together marketing enthusiasts who were challenged to predict which commercials will bring home prestigious Gold Lion awards from the 2013 Cannes Lion International Festival of Creativity.
SINGAPORE - Digital marketing agency Isobar is launching a global initiative called Isobar Create 32 with a mobile solutions competition in Asia-Pacific this weekend.
Nickelodeon hosted the first Nickelodeon Slime Cup on 20 and 21 July. Billed as the slimiest integrated sports festival in Singapore and sponsored by SingTel mio TV, the event was held at D’Marquee at Downtown East and attracted 7,000 kids and their families. A total of eight teams competed in futsal matches, and about 6,000 litres of slime were produced.
This year’s CEI North Asia Forum on 9 and 10 September at the Fairmont Yancheng Lake in Kunshan will provide networking opportunities, workshops and teambuilding exercises for event organisers and corporate buyers.
Auditoire Singapore launched Gucci’s Spring/Summer 2013 event at the ArtScience Museum at Marina Bay Sands with a fashion show and after-party on 22 March and an archive exhibition up until 24 March.
Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.
HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.
SYDNEY - Asia-Pacific Breweries is working to build interest in the first Australia appearance of its Tiger Street Football event in May with an effects-laden teaser ad.
This gallery collects candid shots from between the award presentations at the Singapore Agency of the Year / Agency Network of the Year awards event last night in Singapore. Please see the other galleries at campaignasia.com/aoy2013 for images of the actual award presentations.
ASIA-PACIFIC - Growing online video viewership is driving advertisers in the US and Europe to spend more ad dollars on streaming video content, but in Asia-Pacific the medium is seen as promising but not yet fully developed.
SINGAPORE - On Wednesday (17 April), TBWA's Digital Arts Network (DAN) hosted SL\ICE, a gathering of world-class minds in Singapore to discuss the latest digital trends, tools, and technologies. The event focused on driving exponential growth for businesses and capturing a larger share of the future through digital, and featured speakers from DAN's speciality labs from around the world as well as expert digital partners.
AUSTRALIA – Nimble, an online lending company in Australia, has launched a brand campaign to show Aussies how to ‘Nimble it’ with smart little loans when unexpected things happen.
On 2 and 3 March, adidas introduced its latest Energy Boost shoe to China through a human pinball game, inaugurated by brand ambassadors Li Dongxue and Liu Xudan. The event aimed to demonstrate the core strengths of the product—innovation, fun and urban style—as well as performance benefits that have been contradictory in the past: soft cushioning and responsiveness.
A parade of 30 supercars and a charity auction of cow sculptures featured in “Lamborghini x The Link x CowParade”, which took place at Hong Kong's Stanley Plaza Saturday. Part of Lamborghini's global 50th anniversary celebration, the event raised HK$821,000 for Heifer International Hong Kong and Giving Love through the auction of cow sculptures created by international artists and local celebrities including Aaron Kwok (himself a Lamborghini owner).
Adidas' Nitrocharge boot, which enables players to retain energy when running and sprinting, was launched in Beijing with a football match in which the stadium lighting was connected to an energy gauge that measured the match’s intensity. As the game progressed, lights reflecting the pulse of the match became brighter as the energy monitor gradually rose. Participants included famous sports commentators and were led by Guangzhou Evergrande FC stars Rong Hao and Qin Sheng.
SINGAPORE – When a friendly dinner invite from expats turned out to be a set-up by NTUC FairPrice to promote a new food section, Singaporeans felt cheated and took their criticism online.
Nokia worked with Wunderman Philippines to increase buzz and promote its Lumia range of devices through an event called ‘Lumianation’.
In case you are an ungrateful son or daughter and have forgotten, this Sunday is Mother's Day. Campaign Asia found a handful of brands in the region that have tied more (or less) traditional marketing to the holiday this year.
Content marketing, the new kid on the block, goes well with native advertising, but the major driver is still the user's choice.
INDONESIA - As it eyes higher market share, PT Hutchison 3 Indonesia is looking to the future for a little inspiration and has launched an ambitious futuristic-themed event across 33 cities to promote its 3.5G data services.