The SPH iink awards took place at Avalon, Singapore, on Friday 17 August. Organised by Singapore Press Holdings (SPH), the awards event was originally launched to celebrate the best print advertisements, but it now covers advertisements in the whole spectrum of SPH media platforms: digital, radio and out-of-home. BBH Asia Pacific and PHD Singapore were crowned creative and media agencies of the year.
SINGAPORE – Guinness is to continue its association with the annual Singapore Cricket Club (SCC) International Rugby Sevens, marking its fifth consecutive sponsorship of the event.
ASIA-PACIFIC - ESPN Star Sports Event Management Group has scored multi-year sponsorships renewals for two of its marquee events: Tiger Street Football and the Achilles Formula Drift Asia.
The second DigitalMediaWorks event this year, which includes a half-day seminar and a half-day workshop, was organised by Haymarket Media and sponsored by Tencent with support from FTChinese, HDT Mobile, and WSJ Chinese. Held in Shanghai on 30 August, the event showcased digital strategies, implementation methods, measurement and evaluation metrics, and real case studies from outside China, which were shared and discussed among participants, who also developed solutions on the spot to a client b
SINGAPORE - Sentosa Leisure Group (SLG) has appointed Strategic Public Relations Group (SPRG) Singapore as the PR agency for two signature year-end events.
SINGAPORE - As befits a party thrown by a giant of social networking, Facebook's reception for Spikes Asia last night drew an impressive crowd for any night of the week, let alone a Sunday evening in Singapore.
SINGAPORE - Branded has reappointed Fulford PR as the PR agency of record for Digital and Music Matters and Music Matters Live showcase, to handle the trio of events in the 2012 installment.
A sought-after event, a miscommunication and a social-media faux pas created a controversy surrounding Singapore's recent Diner en Blanc. Freda Kwok, lead consultant with Blugrapes, offers an analysis with lessons for would-be social-media marketers.
SYDNEY - Working with agency Arnold Furnace, the Australian arm of Chinese handset brand Huawei is sponsoring the 2012 Vans Bowl-a-Rama, a skateboarding event taking place 25 February at Syndey's Bondi Beach.
SINGAPORE - Experia Events has selected communications consultancy Hill+Knowlton Strategies (H+K Strategies) to drive an integrated communications campaign for two consecutive editions of the Singapore Airshow in 2014 and 2016 and the International Maritime Defence Exhibition and Conference (IMDEX Asia) in 2013 and 2015.
SINGAPORE - The Economist has selected Ruder Finn Asia as its PR agency for its exclusive “The World in 2013 Gala Dinner” in Singapore and Hong Kong.
KUALA LUMPUR - Go Communications has been awarded the public relations communications duties for the 4th International Hot Air Balloon Fiesta.
SINGAPORE - Full service communications consultancy Hill+Knowlton Strategies (H+K Strategies) has been appointed to drive integrated communications campaigns for three international events in Singapore.
SINGAPORE - European energy drink brand Red Bull is looking to implement a 360-degree media campaign involving digital, print, TV, radio and outdoor, for the maiden Red Bull Flugtag show in Southeast Asia later this year.
SINGAPORE - Demand-side platform Brandscreen has appointed Anu Menon as marketing director for Asia-Pacific.
HONG KONG - The Hong Kong Tourism Board (HKTB) has partnered with Visa International for a ‘Hong Kong summer spectacular’ campaign titled ‘Hot events, cool place’, which aims to promote Hong Kong as a summer destination.
The second annual 'Travel Marketing 2.0' event, organised by Campaign Asia-Pacific as part of its Spotlight series, featured speakers from Zanadu.cn, Langham Hospitality Group, Seoul Tourism Organisation, VisitBritain, e-Dialog Asia-Pacific, Air France KLM, fast:track, W Singapore and Groupon.
"Changing the way we connect" was the theme for Mobile Marketing Congress Manila, held 28 to 29 November. The Philippines' largest event for mobile marketing was co-organised by Havas Media's Mobext and was attended by global, regional, and local thought leaders in the mobile space.
Madison Communicatons helped Australian-based Treasury Wine Estate organize a PR and VIP dinner event to celebrate Hong Kong restaurateur and TVB host Wong Wing-Chee, who recently became the first person to own 12 bottles of Penfolds Limited Edition Ampoule Number 6, valued at US$173,000 (AUD $168,000). The event, at Dragon Seal Restaurant at ICC in Kowloon on 20 September, included guests from the Australian Consulate, TVB celebrities and wine connoisseurs.
Brand marketers and digital specialists gathered in Singapore Friday (12 October) for Campaign Asia-Pacific's Digital Marketing Spotlight. The second annual event featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & Arc Worldwide.