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SPH iink awards event and winners
Aug 29, 2012
Staff Reporters

SPH iink awards event and winners

The SPH iink awards took place at Avalon, Singapore, on Friday 17 August. Organised by Singapore Press Holdings (SPH), the awards event was originally launched to celebrate the best print advertisements, but it now covers advertisements in the whole spectrum of SPH media platforms: digital, radio and out-of-home. BBH Asia Pacific and PHD Singapore were crowned creative and media agencies of the year.

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Guinness continues association with International Rugby Sevens event
Oct 31, 2012
Staff Reporters

Guinness continues association with International Rugby Sevens event

SINGAPORE – Guinness is to continue its association with the annual Singapore Cricket Club (SCC) International Rugby Sevens, marking its fifth consecutive sponsorship of the event.

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Tiger renews title sponsorship for Street Football, expands event to Australia
Nov 28, 2012
Byravee Iyer

Tiger renews title sponsorship for Street Football, expands event to Australia

ASIA-PACIFIC - ESPN Star Sports Event Management Group has scored multi-year sponsorships renewals for two of its marquee events: Tiger Street Football and the Achilles Formula Drift Asia.

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DigitalMediaWorks 2012 event in Shanghai
Sep 26, 2012
Staff Writer

DigitalMediaWorks 2012 event in Shanghai

The second DigitalMediaWorks event this year, which includes a half-day seminar and a half-day workshop, was organised by Haymarket Media and sponsored by Tencent with support from FTChinese, HDT Mobile, and WSJ Chinese. Held in Shanghai on 30 August, the event showcased digital strategies, implementation methods, measurement and evaluation metrics, and real case studies from outside China, which were shared and discussed among participants, who also developed solutions on the spot to a client b

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Sentosa Leisure appoints SPRG for two signature year-end events
Sep 10, 2012
Racheal Lee

Sentosa Leisure appoints SPRG for two signature year-end events

SINGAPORE - Sentosa Leisure Group (SLG) has appointed Strategic Public Relations Group (SPRG) Singapore as the PR agency for two signature year-end events.

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Facebook reception kicks off Spikes Nights events
Sep 17, 2012
Staff Reporters

Facebook reception kicks off Spikes Nights events

SINGAPORE - As befits a party thrown by a giant of social networking, Facebook's reception for Spikes Asia last night drew an impressive crowd for any night of the week, let alone a Sunday evening in Singapore.

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Branded reappoints Fulford PR for Music Matters event
May 16, 2012
Racheal Lee

Branded reappoints Fulford PR for Music Matters event

SINGAPORE - Branded has reappointed Fulford PR as the PR agency of record for Digital and Music Matters and Music Matters Live showcase, to handle the trio of events in the 2012 installment.

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OPINION: Social-media amplification mars Singapore foodie event
Sep 6, 2012
Freda Kwok

OPINION: Social-media amplification mars Singapore foodie event

A sought-after event, a miscommunication and a social-media faux pas created a controversy surrounding Singapore's recent Diner en Blanc. Freda Kwok, lead consultant with Blugrapes, offers an analysis with lessons for would-be social-media marketers.

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Huawei Mobile launches skateboard-event sponsorship, live streaming
Feb 22, 2012
Matthew Miller

Huawei Mobile launches skateboard-event sponsorship, live streaming

SYDNEY - Working with agency Arnold Furnace, the Australian arm of Chinese handset brand Huawei is sponsoring the 2012 Vans Bowl-a-Rama, a skateboarding event taking place 25 February at Syndey's Bondi Beach.

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Experia Events appoints PR agency for Singapore Airshow and IMDEX Asia
Nov 29, 2012
Racheal Lee

Experia Events appoints PR agency for Singapore Airshow and IMDEX Asia

SINGAPORE - Experia Events has selected communications consultancy Hill+Knowlton Strategies (H+K Strategies) to drive an integrated communications campaign for two consecutive editions of the Singapore Airshow in 2014 and 2016 and the International Maritime Defence Exhibition and Conference (IMDEX Asia) in 2013 and 2015.

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Ruder Finn Asia to handle PR duties of
May 22, 2012
Staff Reporters

Ruder Finn Asia to handle PR duties of "The World in" event

SINGAPORE - The Economist has selected Ruder Finn Asia as its PR agency for its exclusive “The World in 2013 Gala Dinner” in Singapore and Hong Kong.

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Go Communications wins PR duties for Malaysia balloon event
Feb 14, 2012
Staff Reporters

Go Communications wins PR duties for Malaysia balloon event

KUALA LUMPUR - Go Communications has been awarded the public relations communications duties for the 4th International Hot Air Balloon Fiesta.

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H+K Strategies to handle three international events in Singapore
May 8, 2012
Racheal Lee

H+K Strategies to handle three international events in Singapore

SINGAPORE - Full service communications consultancy Hill+Knowlton Strategies (H+K Strategies) has been appointed to drive integrated communications campaigns for three international events in Singapore.

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Red Bull brings inaugural Flugtag event to Southeast Asia
Jul 23, 2012
Racheal Lee

Red Bull brings inaugural Flugtag event to Southeast Asia

SINGAPORE - European energy drink brand Red Bull is looking to implement a 360-degree media campaign involving digital, print, TV, radio and outdoor, for the maiden Red Bull Flugtag show in Southeast Asia later this year.

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Brandscreen appoints marketing director for APAC
Dec 14, 2012
Staff Reporters

Brandscreen appoints marketing director for APAC

SINGAPORE - Demand-side platform Brandscreen has appointed Anu Menon as marketing director for Asia-Pacific.

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HKTB and Visa to roll out US$3.5 million ‘Hot events, cool place’ summer campaign
Jun 12, 2012
Benjamin Li

HKTB and Visa to roll out US$3.5 million ‘Hot events, cool place’ summer campaign

HONG KONG - The Hong Kong Tourism Board (HKTB) has partnered with Visa International for a ‘Hong Kong summer spectacular’ campaign titled ‘Hot events, cool place’, which aims to promote Hong Kong as a summer destination.

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CAMPAIGN SPOTLIGHT: Travel marketing
May 24, 2012
Staff Reporters

CAMPAIGN SPOTLIGHT: Travel marketing

The second annual 'Travel Marketing 2.0' event, organised by Campaign Asia-Pacific as part of its Spotlight series, featured speakers from Zanadu.cn, Langham Hospitality Group, Seoul Tourism Organisation, VisitBritain, e-Dialog Asia-Pacific, Air France KLM, fast:track, W Singapore and Groupon.

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Mobile Marketing Congress Manila
Dec 10, 2012
Staff Reporters

Mobile Marketing Congress Manila

"Changing the way we connect" was the theme for Mobile Marketing Congress Manila, held 28 to 29 November. The Philippines' largest event for mobile marketing was co-organised by Havas Media's Mobext and was attended by global, regional, and local thought leaders in the mobile space.

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Madison Communications arranges VIP event for Wong Wing-Chee, big spender on Australian wine
Oct 12, 2012
Benjamin Li

Madison Communications arranges VIP event for Wong Wing-Chee, big spender on Australian wine

Madison Communicatons helped Australian-based Treasury Wine Estate organize a PR and VIP dinner event to celebrate Hong Kong restaurateur and TVB host Wong Wing-Chee, who recently became the first person to own 12 bottles of Penfolds Limited Edition Ampoule Number 6, valued at US$173,000 (AUD $168,000). The event, at Dragon Seal Restaurant at ICC in Kowloon on 20 September, included guests from the Australian Consulate, TVB celebrities and wine connoisseurs.

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Campaign Digital Marketing Spotlight
Oct 16, 2012
Staff Reporters

Campaign Digital Marketing Spotlight

Brand marketers and digital specialists gathered in Singapore Friday (12 October) for Campaign Asia-Pacific's Digital Marketing Spotlight. The second annual event featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & Arc Worldwide.

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