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The Turner Invitational Matches corporate golf event
Sep 24, 2010

The Turner Invitational Matches corporate golf event

The Turner Invitational Matches (TIM) brought together the cream of the region’s media power brokers from 6 to 9 September for the annual corporate golf and networking event outside Qingdao at Tiger Beach. The individual prize this year went to Kaz Watanabe of JCom.

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Seema Sood to head new events and PR division at Leo Burnett
Aug 19, 2010
Staff Reporters

Seema Sood to head new events and PR division at Leo Burnett

MUMBAI - Leo Burnett has appointed Seema Sood to head its new events and public relations division as director.

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Affordable Art Fair appoints Rocket-X and T\PR for event promotion
Jun 30, 2010
Kenny Lim

Affordable Art Fair appoints Rocket-X and T\PR for event promotion

SINGAPORE - Rocket-X and T\PR have been appointed to handle the communications strategy, creative and public relations for Asia’s first Affordable Art Fair (AAF).

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West Kowloon Cultural District event for WKCDialogues
Nov 12, 2010

West Kowloon Cultural District event for WKCDialogues

As part of a wide-reaching promotion for the West Kowloon Cultural District, the Hong Kong government along with non-profit organisation Hong Kong Ambassadors of Design to launch a social media platform 'WKCDialogues'. The launch event was held at the Victoria Prison on 8 November 2010.

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The First Red Bull Flugtag Event in Asia
Oct 11, 2010

The First Red Bull Flugtag Event in Asia

Energy drink Red Bull brought the Flugtag lunacy to Hong Kong last weekend. Asia’s first Red Bull Flugtag event was hosted at Victoria Harbour and saw as many as 30,000 people turn up for the show. Red Bull Flugtag challenges teams of everyday people to build homemade, human-powered flying machines and pilot them off a 30-foot high deck in hopes of achieving flight. They are judged not only on their flight's distance, but creativity and showmanship as well.

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Brother forays into sports marketing in Singapore
Aug 26, 2010
Staff Reporters

Brother forays into sports marketing in Singapore

SINGAPORE - Brother, a Singapore-based manufacturer for the print and imaging, labelling and sewing markets, has made its first foray into sports by signing up as a sponsor for the FINA/ Arena Swimming World Cup Singapore 2010 as the official printer.

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CASE STUDY: BBH stirs up excitement for Chuck's Cup during world football event
Nov 3, 2010
Staff Reporters

CASE STUDY: BBH stirs up excitement for Chuck's Cup during world football event

Riding on the excitement of the world's most popular football event in June, BBH Asia Pacific devised a campaign for Chupa Chups that celebrated Chuck's 'Life less serious' philosophy and rewarded the winner with the Chuck's Cup.

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Dentsu opens sports marketing agency in Singapore
Dec 3, 2010
David Blecken

Dentsu opens sports marketing agency in Singapore

SINGAPORE – Dentsu has expanded its regional presence with the opening of a sports marketing consultancy, Dentsu Sports Asia, in Singapore.

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Barclays Singapore Open appoints Iris as marketing agency
Aug 24, 2010
Madhavi Tumkur

Barclays Singapore Open appoints Iris as marketing agency

SINGAPORE - Event promoter World Sport Group has tasked Iris with launching an integrated campaign including TV, digital, print, online, experiential and out of home, for the Barclays Singapore Open from 11 to 14 November.

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VIDEO: Rush Sports Marketing & Investment's Tom Potter
Oct 8, 2010
Jane Leung

VIDEO: Rush Sports Marketing & Investment's Tom Potter

HONG KONG - Tom Potter, CEO of start-up sports marketing and investment agency Rush, chats to Campaign about the launch of the company and sports marketing opportunities in Asia.

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Marketers shoot for World Cup ROI
Jun 7, 2010
Matthew Carlton

Marketers shoot for World Cup ROI

GLOBAL - While spectators wait for the kick off, marketers and media owners hope the FIFA World Cup 2010 will kick start their industries out of a slump, as the tournament is set to add two per cent to global advertising revenue this year.

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Asian Marketing Effectiveness Festival announces 2011 dates
Nov 11, 2010
Staff Reporters

Asian Marketing Effectiveness Festival announces 2011 dates

GLOBAL - The Asian Marketing Effectivess Festival, a joint venture between Haymarket and the International Advertising Festival, organisers of Cannes Lions, is scheduled to take place on 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.

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Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival
Aug 26, 2010
Staff Reporters

Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival

ASIA-PACIFIC - The International Advertising Festival, organisers of Cannes Lions, and Haymarket Media today announced an in principal agreement to include the Asian Marketing Effectiveness Festival (AMEs) in their joint venture which currently runs Spikes Asia.

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Reckitt buys into Indian market
Dec 14, 2010
Staff Reporters

Reckitt buys into Indian market

INDIA - Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for US$730 million in cash, giving it several high-profile, over-the-counter medicine brands.

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Asian Marketing Effectiveness Awards Ceremony 2010
Jul 6, 2010

Asian Marketing Effectiveness Awards Ceremony 2010

The eighth annual Asian Marketing Effectiveness (AME) Festival was held on 24 and 25 March at the Shangri-La Pudong in Shanghai this year. The event, hailed as the region's premier recognition of excellence in marketing effectiveness, concluded at the awards ceremony on the evening of 25 March. CE Japan/ Hakuhodo Creative Vox/ Hakuhodo walked away with the coveted Platinum Award for its Crush Eco campaign for Coca-Cola mineral water brand I LOHAS.

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Asian Marketing Effectiveness Awards Ceremony 2010
Jul 6, 2010

Asian Marketing Effectiveness Awards Ceremony 2010

The eighth annual Asian Marketing Effectiveness (AME) Festival was held on 24 and 25 March at the Shangri-La Pudong in Shanghai this year. The event, hailed as the region's premier recognition of excellence in marketing effectiveness, concluded at the awards ceremony on the evening of 25 March. CE Japan/ Hakuhodo Creative Vox/ Hakuhodo walked away with the coveted Platinum Award for its Crush Eco campaign for Coca-Cola mineral water brand I LOHAS.

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Are brands maximising sports marketing potential?
Jul 30, 2010
Matthew Carlton

Are brands maximising sports marketing potential?

Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?

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Asian Marketing Effectiveness Awards Ceremony 2010
Jun 9, 2010

Asian Marketing Effectiveness Awards Ceremony 2010

The eighth annual Asian Marketing Effectiveness (AME) Festival was held on 24 and 25 March at the Shangri-La Pudong in Shanghai this year. The event, hailed as the region's premier recognition of excellence in marketing effectiveness, concluded at the awards ceremony on the evening of 25 March. CE Japan/ Hakuhodo Creative Vox/ Hakuhodo walked away with the coveted Platinum Award for its Crush Eco campaign for Coca-Cola mineral water brand I LOHAS.

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Marketers and sportsmen are both playing to win at Singapore's YOG
Aug 23, 2010
Jim Goh

Marketers and sportsmen are both playing to win at Singapore's YOG

SINGAPORE - WIth the Youth Olympic Games in its second week and continuing to receive minimal response, it begs the question if international games must do justice to the spirit of sport or correspond to the marketers' ROI.

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Mobile marketing: hype or hero?
Jul 18, 2010
Rohit Dadwal

Mobile marketing: hype or hero?

Why brands and agencies aren’t paying enough attention to mobile marketing, and why they should. It’s almost impossible to avoid hearing about the power and potential of mobile these days. With ...

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