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A media mega-event
Jan 31, 2006

A media mega-event

The biennial AdAsia conference returned to Singapore with more than 1,000 advertising and media professionals from over 20 countries. Amy White reports

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Hangzhou targets events
Feb 28, 2006

Hangzhou targets events

As the economic powerhouse of China advances, the country's secondary cities are being transformed. Kenny Coyle reports

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Publicis Groupe snaps up regional events firm
Oct 26, 2006

Publicis Groupe snaps up regional events firm

Publicis Groupe has bought Asian events management group Emotion, which will become part of Publicis Events Worldwide. Emotion, founded in 2002 by three French entrepreneurs in Tokyo, will retain its brand name. The agency focuses on high-end events with offices in Shanghai, Tokyo, Beijing, Seoul, Bangkok, Manila and Singapore. Emotion also plans to launch in Taiwan and Hong Kong within the next year. The move is Publicis Groupe's second major Asian foray this year, after buying China's Betterway marketing services firm in March.

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Publicis Groupe snaps up regional events firm
Oct 25, 2006

Publicis Groupe snaps up regional events firm

Publicis Groupe has bought Asian events management group Emotion, which will become part of Publicis Events Worldwide. Emotion, founded in 2002 by three French entrepreneurs in Tokyo, will retain its brand name. The agency focuses on high-end events with offices in Shanghai, Tokyo, Beijing, Seoul, Bangkok, Manila and Singapore. Emotion also plans to launch in Taiwan and Hong Kong within the next year. The move is Publicis Groupe's second major Asian foray this year, after buying China's Betterway marketing services firm in March.

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Pattaya remakes image for events
Jan 31, 2006

Pattaya remakes image for events

Thailand's eastern seaboard resort of Pattaya is looking forward to winning more corporate events business when the new Bangkok airport opens later this year. Kenny Coyle reports

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MEA event heads to Alice Springs
Oct 31, 2006

MEA event heads to Alice Springs

ALICE SPRINGS The Meetings and Events Australia (MEA) National Conference will be held in the Outback town of Alice Springs on May 23 to 28, 2008.

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OSCC announces Shanghai director of events
May 31, 2006

OSCC announces Shanghai director of events

SHANGHAI Off-Site Connections Event Management China (OSCC) has appointed Anna Patterson as its new director of events.

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China consumers give events thumbs-up
Jul 6, 2006

China consumers give events thumbs-up

Four out of every five consumers in China and Hong Kong would be more likely to consider buying a brand after taking part in an experiential marketing event, according to a global survey from Jack Morton Worldwide. The 2006 Experiential Marketing Survey canvassed the opinions and attitudes of more than 1600 consumers from China, Hong Kong, the US, UK and Australia. Among the topline results was the finding that 82 per cent and 75 per cent of China and Hong Kong respondents respectively would be more likely to consider purchasing a brand after participating in a live event, with 82 per cent in Greater China believing an event will give them more information than other mediums.

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Multimedia event heralds Nokia smartphone
May 29, 2006

Multimedia event heralds Nokia smartphone

Nokia will launch its latest smartphone, the N80, in Singapore through an interactive, multimedia rollout. Nokia will set up tents in the city's CBD, surrounded by WiFi zones, where consumers can surf the net for free using WiFi-enabled handsets. To draw people into these booths, salesgirls will sport wearable LCD screens. The outdoor effort is further supported by print ads and below-the-line executions. The month-long effort is handled through MediaCom and Kinetic Interactive.

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STB builds new unit to back IMF events
Jan 31, 2006

STB builds new unit to back IMF events

SINGAPORE Singapore Tourism Board has formed a new division, The Singapore Experience Division within STB's BTMICE Group. It is headed by programme director Lee Kai Yin.

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Ferrari sets owner event benchmark
Jan 31, 2006

Ferrari sets owner event benchmark

The Ferrari Club Thailand held its 10th anniversary meeting at the brand new Sheraton Pattaya Resort. Chris Burslem reports

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Starwood brings events rewards scheme to China
May 18, 2006

Starwood brings events rewards scheme to China

Starwood is about to launch what is thought to be one of Greater China's first reward programmes for events and meetings planners, in a bid to grab a hefty slice of the region's burgeoning meetings business.

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South Africa targets Asia for business events push
Jun 30, 2006

South Africa targets Asia for business events push

SINGAPORE Avibrant and imaginative campaign launch for business tourism promotion in the Asia Pacific has South African Tourism on the front foot to build the country's image in key growth markets in the region.

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AIME 2006 shows positive bookings response to event
Aug 31, 2006

AIME 2006 shows positive bookings response to event

MELBOURNE More than 3,070 business events have been booked, or are expected to be booked, by hosted buyers and trade visitors who attended AIME 2006, according to research released by Reed Travel Exhibitions.

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Naseba to launch two new trade events in Singapore
May 31, 2006

Naseba to launch two new trade events in Singapore

SINGAPORE Event organiser Naseba is to launch two new international conferences in Singapore, CIO Strategies Asia and the Water Management Congress.

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Traveller DMC in staff expansion to target events
Apr 1, 2006

Traveller DMC in staff expansion to target events

SINGAPORE Singapore inbound DMC, The Traveller DMC, headed by former Reliance Travel executive director Yvonne Low and former Vacation Singapore assistant general manager (inbound) Grace Chong, has added two new staff to its ranks.

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Sydney events bring in US$281m revenue
Jun 30, 2006

Sydney events bring in US$281m revenue

SYDNEY The Sydney Convention and Visitors Bureau has announced a record annual result, securing almost US$281 million worth of conferences and other events for New South Wales in 2005/06.

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Mumbai events show resilience after blast
Jun 30, 2006

Mumbai events show resilience after blast

MUMBAI Despite the tragic loss of life, the recent train bombings in India's commercial centre of Mumbai appear to have had a minimal effect on corporate events.

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Mumbai event to boost Hong Kong business
May 31, 2006

Mumbai event to boost Hong Kong business

MUMBAI Hong Kong's Trade Development Council held a business seminar entitled 'Hong Kong - India: partners for a new era of opportunity' in Mumbai last month.

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P&G steps up CSR events in India
Apr 20, 2006

P&G steps up CSR events in India

Procter & Gamble's education-focused corporate social responsibility project, Shiksha, initiated last year in conjunction with Children Rights and You (CRY), will roll out PR events in five cities.

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