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What fintech brands are learning from e-commerce
Jan 9, 2020
Liam McCance

What fintech brands are learning from e-commerce

Fintech ventures are looking to inject new life into the industry by taking a page out of the e-commerce playbook. Not everything applies, but many lessons do, according to the CMO of Singlife.

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Instagram adds alerts to ecommerce trial
Oct 1, 2019
Daniel Farey-Jones

Instagram adds alerts to ecommerce trial

Brand followers can get reminder when new products go on sale.

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Mastercard: The e-commerce equivalent of a lucky necklace?
Dec 9, 2019
Ad Nut

Mastercard: The e-commerce equivalent of a lucky necklace?

The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.

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In SEA e-commerce, China-fication is only part of the story
Jan 22, 2020
Jeremy Webb

In SEA e-commerce, China-fication is only part of the story

The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.

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Lazada most popular Singapore ecommerce app
Aug 7, 2019
Staff Reporters

Lazada most popular Singapore ecommerce app

TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.

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Google ramps up ecommerce offering with shopping ads on YouTube
Nov 5, 2019
Simon Gwynn

Google ramps up ecommerce offering with shopping ads on YouTube

Move comes after research predicting Amazon will make inroads into Google's dominance of search marketing.

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Dentsu Aegis Network acquires Chinese ecommerce agency EBP
Oct 17, 2019
Robert Sawatzky

Dentsu Aegis Network acquires Chinese ecommerce agency EBP

iProspect China scales up, growing to more than 200 staff from roughly 120 currently.

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Ecommerce-savvy Malaysians still cautious about spending
Aug 11, 2019
Nielsen

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

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Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge
Oct 20, 2019
Jessica Goodfellow

Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

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Isobar China wins Gold in Creative Ecommerce
Jun 20, 2019
Staff Reporters

Isobar China wins Gold in Creative Ecommerce

2019 Cannes Lions winners in Creative Ecommerce: This category also included a Bronze Lion for Dentsu Webchutney Bangalore.

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Max headroom: SEA's growth potential in ads, streaming, ecommerce and more
Oct 3, 2019
Jessica Goodfellow

Max headroom: SEA's growth potential in ads, streaming, ecommerce and more

Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.

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How brands can stay meaningful in China’s agnostic ecommerce arena
Aug 26, 2019
Dennis Potgraven

How brands can stay meaningful in China’s agnostic ecommerce arena

Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.

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Lazada and Shopee lead in battle of SEA ecommerce brands
May 9, 2019
Staff Reporters

Lazada and Shopee lead in battle of SEA ecommerce brands

TOP OF THE CHARTS: New study by iPrice and AppAnnie highlights increasingly crowded ecommerce field with local and international players gaining ground.

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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
Nov 8, 2019
Staff Reporters

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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Chinese e-commerce giants battle for offline advertising market
Aug 13, 2019
Carol Huang

Chinese e-commerce giants battle for offline advertising market

As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

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Lower tier cities biggest driver of China ecommerce growth
Jul 9, 2019
Faaez Samadi

Lower tier cities biggest driver of China ecommerce growth

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

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Red2 Digital service aims to drive visibility in ecommerce marketplaces
May 20, 2019
Matthew Miller

Red2 Digital service aims to drive visibility in ecommerce marketplaces

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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6 tactics from Taobao’s top e-commerce live streamer, Viya
Oct 24, 2019
Lauren Hallanan

6 tactics from Taobao’s top e-commerce live streamer, Viya

On October 10, Viya drove RMB 353 million (US$49.7 million) in sales in a single day. How does she do it?

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Alibaba acquires NetEase import e-commerce platform Kaola for around $2 billion
Sep 5, 2019
Staff Reporters

Alibaba acquires NetEase import e-commerce platform Kaola for around $2 billion

Alibaba will also lead a US$700 million investment in NetEase Cloud Music.

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SEA ecommerce to reach $53 billion in 2023: Forrester
Nov 29, 2018
Staff Reporters

SEA ecommerce to reach $53 billion in 2023: Forrester

TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.

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