Search results for "ecommerce"

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Isobar China wins Gold in Creative Ecommerce
Jun 20, 2019
Staff Reporters

Isobar China wins Gold in Creative Ecommerce

2019 Cannes Lions winners in Creative Ecommerce: This category also included a Bronze Lion for Dentsu Webchutney Bangalore.

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Lazada and Shopee lead in battle of SEA ecommerce brands
May 9, 2019
Staff Reporters

Lazada and Shopee lead in battle of SEA ecommerce brands

TOP OF THE CHARTS: New study by iPrice and AppAnnie highlights increasingly crowded ecommerce field with local and international players gaining ground.

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Lower tier cities biggest driver of China ecommerce growth
Jul 10, 2019
Faaez Samadi

Lower tier cities biggest driver of China ecommerce growth

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

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Red2 Digital service aims to drive visibility in ecommerce marketplaces
May 21, 2019
Matthew Miller

Red2 Digital service aims to drive visibility in ecommerce marketplaces

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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Amazon to withdraw from China's local e-commerce marketplace
Apr 18, 2019
Jenny Chan 陳詠欣

Amazon to withdraw from China's local e-commerce marketplace

Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.

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How KFC China and Accenture Interactive up the game. A social e-commerce breakthrough.
Jun 19, 2019
Staff Writer

How KFC China and Accenture Interactive up the game. A social e-commerce breakthrough.

A pioneering fusion of e-commerce and social media shows how digital realms can invoke a human-centric experience – and sell buckets of chicken, too.

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SEA ecommerce to reach $53 billion in 2023: Forrester
Nov 30, 2018
Staff Reporters

SEA ecommerce to reach $53 billion in 2023: Forrester

TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.

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WeChat capitalising on e-commerce, but missing mark on video ads
Feb 20, 2019
Staff Reporters

WeChat capitalising on e-commerce, but missing mark on video ads

TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.

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Ascential fuses four e-commerce subsidiaries into one
Oct 26, 2018
Jenny Chan 陳詠欣

Ascential fuses four e-commerce subsidiaries into one

Clients have had to rely on multiple providers in the past for a complete picture of their online sales performance.

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Adobe acquires ecommerce provider Magento
May 23, 2018
Babar Khan Javed

Adobe acquires ecommerce provider Magento

Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.

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Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?
Nov 20, 2018
Faaez Samadi

Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?

Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.

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Creative Ecommerce winners: Cannes Lions 2018
Jun 21, 2018
Staff Reporters

Creative Ecommerce winners: Cannes Lions 2018

McCann Mumbai's 'Sweet Change' campaign for Paytm triumphs in the Creative Ecommerce category, winning a Gold and Silver Lion.

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Ikea's ecommerce challenge
Jan 10, 2018
Soon Chen Kang 江欣珍

Ikea's ecommerce challenge

BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.

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Is Amazon the answer for outbound Chinese e-commerce?
Mar 23, 2018
Anurag Gupta, Eric Heller

Is Amazon the answer for outbound Chinese e-commerce?

A small number of Chinese brands, such as Anker, are cracking the global ecommerce marketplace. What will it take for more to follow in their footsteps?

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Google aims to streamline ecommerce with 'Pay'
Oct 24, 2017
Babar Khan Javed

Google aims to streamline ecommerce with 'Pay'

Pay with Google eases the purchase process for users of Android devices.

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Ecommerce agency predicts 'automated and service-driven' future
Mar 7, 2018
Emily Tan

Ecommerce agency predicts 'automated and service-driven' future

A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.

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China's ecommerce giants want exclusivity, brands have to deal with it
Jun 24, 2018
Soon Chen Kang 江欣珍

China's ecommerce giants want exclusivity, brands have to deal with it

Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director.

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Ecommerce the next frontier for search advertising in China: OMD
Jan 9, 2018
Soon Chen Kang 江欣珍

Ecommerce the next frontier for search advertising in China: OMD

A study from OMD China points to the growing importance of ecommerce sites in search advertising.

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Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough
Nov 5, 2018
Jenny Chan 陳詠欣

Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough

Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.

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APAC B2B marketers know their e-commerce goals, aren't there yet
Sep 6, 2018
Matthew Miller

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

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