2019 Cannes Lions winners in Creative Ecommerce: This category also included a Bronze Lion for Dentsu Webchutney Bangalore.
TOP OF THE CHARTS: New study by iPrice and AppAnnie highlights increasingly crowded ecommerce field with local and international players gaining ground.
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.
A pioneering fusion of e-commerce and social media shows how digital realms can invoke a human-centric experience – and sell buckets of chicken, too.
TOP OF THE CHARTS: Indonesia is the largest market, but the Philippines is the fastest-growing.
TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.
Clients have had to rely on multiple providers in the past for a complete picture of their online sales performance.
Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.
Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.
McCann Mumbai's 'Sweet Change' campaign for Paytm triumphs in the Creative Ecommerce category, winning a Gold and Silver Lion.
BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.
A small number of Chinese brands, such as Anker, are cracking the global ecommerce marketplace. What will it take for more to follow in their footsteps?
Pay with Google eases the purchase process for users of Android devices.
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.
Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director.
A study from OMD China points to the growing importance of ecommerce sites in search advertising.
Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.