182-year-old P&G may seem an unlikely force for corporate change, but senior marketer Allison Tummon Kamphuis says it is serious about sustainability, ethics and equality.
Grooming division is still poor relation in impressive quarter for FMCG giant.
Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Companies must 'walk the talk', according to FMCG giant's global programme leader for gender equality and children's safe drinking water programme.
Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.
Annual advertising expense fell for third year in a row to $6.75bn.
FMCG giant beat Wall Street expectations and sent shares up.
Film weaves the Indonesian election and the sacred season into a story about acceptance.
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.
New facilities announced at the E-Center in Singapore.
P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.
The ecommerce giant is now a contender as the world's biggest advertiser.
Returning to Capella Singapore on 5 March, Campaign360 brings the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent in the media, marketing and advertising industry.
While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.
Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.
Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.
The stability of the business vindicates its selling off of brands in recent years, changes to improve productivity, and a focus on "irresistible superiority" in product, packaging and advertising.
For the first time, P&G's China brand guardian openly expresses an unsparing attitude toward the opaque market.