Search results for "P&G"

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P&G's purpose challenge
Nov 7, 2019
Stephen Delahunty

P&G's purpose challenge

182-year-old P&G may seem an unlikely force for corporate change, but senior marketer Allison Tummon Kamphuis says it is serious about sustainability, ethics and equality.

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P&G enjoys 7% boost in organic sales
Oct 22, 2019
Simon Gwynn

P&G enjoys 7% boost in organic sales

Grooming division is still poor relation in impressive quarter for FMCG giant.

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P&G's Marc Pritchard promises further belt-tightening in marketing and media
Dec 4, 2019
Sara Spary

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

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P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
Oct 4, 2019
Lindsay Stein

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

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P&G: 'Brands should be wary of jumping on to hot topics'
Oct 10, 2019
Stephen Delahunty

P&G: 'Brands should be wary of jumping on to hot topics'

Companies must 'walk the talk', according to FMCG giant's global programme leader for gender equality and children's safe drinking water programme.

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P&G not interested in marrying into one ad holding company
Jul 26, 2019
Ben Bold

P&G not interested in marrying into one ad holding company

Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.

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P&G slashes adspend by $350m after cutting 'waste' and agency fees
Aug 7, 2019
Gideon Spanier

P&G slashes adspend by $350m after cutting 'waste' and agency fees

Annual advertising expense fell for third year in a row to $6.75bn.

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P&G credits price hikes, marketing for better-than-expected Q4
Jul 30, 2019
Ben Bold

P&G credits price hikes, marketing for better-than-expected Q4

FMCG giant beat Wall Street expectations and sent shares up.

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P&G marks Ramadan with call for mother-daughter peace
May 5, 2019
Ad Nut

P&G marks Ramadan with call for mother-daughter peace

Film weaves the Indonesian election and the sacred season into a story about acceptance.

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P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'
Jun 19, 2019
Omar Oakes

P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

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P&G unveils product innovations at first CES showing
Jan 7, 2019
Lindsay Stein

P&G unveils product innovations at first CES showing

The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.

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P&G unveils new R&D plans in partnership with EDB
Oct 28, 2018
Faaez Samadi

P&G unveils new R&D plans in partnership with EDB

New facilities announced at the E-Center in Singapore.

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P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'
Apr 14, 2019
Gurjit Degun

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
Feb 6, 2019
Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever

The ecommerce giant is now a contender as the world's biggest advertiser.

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Senior media leaders from Grab, P&G, Johnson & Johnson to headline Campaign360 2019
Jan 23, 2019
Staff

Senior media leaders from Grab, P&G, Johnson & Johnson to headline Campaign360 2019

Returning to Capella Singapore on 5 March, Campaign360 brings the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent in the media, marketing and advertising industry.

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P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
Jun 19, 2018
Rachel Barnes

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

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SK-II finds success in selling to younger Chinese: P&G
Apr 8, 2018
Soon Chen Kang 江欣珍

SK-II finds success in selling to younger Chinese: P&G

Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.

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P&G announces second round of global agency cull
Jan 23, 2018
Omar Oakes

P&G announces second round of global agency cull

Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.

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P&G: Superiority strategy is paying off
Jul 30, 2017
Simon Gwynn

P&G: Superiority strategy is paying off

The stability of the business vindicates its selling off of brands in recent years, changes to improve productivity, and a focus on "irresistible superiority" in product, packaging and advertising.

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P&G China: Irrational KPIs, close-mindedness leading to ad fraud
Aug 31, 2017
Jenny Chan 陳詠欣

P&G China: Irrational KPIs, close-mindedness leading to ad fraud

For the first time, P&G's China brand guardian openly expresses an unsparing attitude toward the opaque market.

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