Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.
Annual advertising expense fell for third year in a row to $6.75bn.
FMCG giant beat Wall Street expectations and sent shares up.
Film weaves the Indonesian election and the sacred season into a story about acceptance.
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.
New facilities announced at the E-Center in Singapore.
P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.
The ecommerce giant is now a contender as the world's biggest advertiser.
Returning to Capella Singapore on 5 March, Campaign360 brings the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent in the media, marketing and advertising industry.
While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.
Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.
Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.
The stability of the business vindicates its selling off of brands in recent years, changes to improve productivity, and a focus on "irresistible superiority" in product, packaging and advertising.
For the first time, P&G's China brand guardian openly expresses an unsparing attitude toward the opaque market.
Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.
Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.
The FMCG giant is changing the structure of its media business, paving the way for the launch of Omnicom's Hearts & Science network in Asia.
Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.
From the US: 'Thank You, Mom - Strong' for Proctor & Gamble by Wieden+Kennedy Portland