Search results for "P&G"

Articles: 4085 Results Filter results»
Order By: Relevant | Latest
Premium
P&G not interested in marrying into one ad holding company
Jul 26, 2019
Ben Bold

P&G not interested in marrying into one ad holding company

Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.

Premium
P&G slashes adspend by $350m after cutting 'waste' and agency fees
Aug 8, 2019
Gideon Spanier

P&G slashes adspend by $350m after cutting 'waste' and agency fees

Annual advertising expense fell for third year in a row to $6.75bn.

Premium
P&G credits price hikes, marketing for better-than-expected Q4
Jul 31, 2019
Ben Bold

P&G credits price hikes, marketing for better-than-expected Q4

FMCG giant beat Wall Street expectations and sent shares up.

Premium
P&G marks Ramadan with call for mother-daughter peace
May 6, 2019
Ad Nut

P&G marks Ramadan with call for mother-daughter peace

Film weaves the Indonesian election and the sacred season into a story about acceptance.

Premium
P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'
Jun 19, 2019
Omar Oakes

P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Premium
P&G unveils product innovations at first CES showing
Jan 8, 2019
Lindsay Stein

P&G unveils product innovations at first CES showing

The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.

Premium
P&G unveils new R&D plans in partnership with EDB
Oct 29, 2018
Faaez Samadi

P&G unveils new R&D plans in partnership with EDB

New facilities announced at the E-Center in Singapore.

Premium
P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'
Apr 15, 2019
Gurjit Degun

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

Premium
Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
Feb 7, 2019
Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever

The ecommerce giant is now a contender as the world's biggest advertiser.

Premium
Senior media leaders from Grab, P&G, Johnson & Johnson to headline Campaign360 2019
Jan 24, 2019
Staff

Senior media leaders from Grab, P&G, Johnson & Johnson to headline Campaign360 2019

Returning to Capella Singapore on 5 March, Campaign360 brings the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent in the media, marketing and advertising industry.

Premium
P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
Jun 20, 2018
Rachel Barnes

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

Premium
SK-II finds success in selling to younger Chinese: P&G
Apr 9, 2018
Soon Chen Kang 江欣珍

SK-II finds success in selling to younger Chinese: P&G

Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.

Premium
P&G announces second round of global agency cull
Jan 24, 2018
Omar Oakes

P&G announces second round of global agency cull

Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.

Premium
P&G: Superiority strategy is paying off
Jul 31, 2017
Simon Gwynn

P&G: Superiority strategy is paying off

The stability of the business vindicates its selling off of brands in recent years, changes to improve productivity, and a focus on "irresistible superiority" in product, packaging and advertising.

Premium
P&G China: Irrational KPIs, close-mindedness leading to ad fraud
Sep 1, 2017
Jenny Chan 陳詠欣

P&G China: Irrational KPIs, close-mindedness leading to ad fraud

For the first time, P&G's China brand guardian openly expresses an unsparing attitude toward the opaque market.

Premium
P&G plans $2 billion more in marketing cuts as sales fall
Apr 27, 2017
Emily Tan

P&G plans $2 billion more in marketing cuts as sales fall

Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.

Premium
P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal
Nov 3, 2017
Emily Tan

P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.

Premium
P&G to split Japan media business between Omnicom/Hakuhodo and DAN
Jan 18, 2017
David Blecken

P&G to split Japan media business between Omnicom/Hakuhodo and DAN

The FMCG giant is changing the structure of its media business, paving the way for the launch of Omnicom's Hearts & Science network in Asia.

Premium
P&G global adspend falls to 11-year low after digital cuts
Aug 10, 2017
Gideon Spanier

P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.

Premium
P&G thanks Olympians' moms (again)
Apr 28, 2016
Ad Nut

P&G thanks Olympians' moms (again)

From the US: 'Thank You, Mom - Strong' for Proctor & Gamble by Wieden+Kennedy Portland

Filter results

Date

Article Type

Author