Japanese homeware brand expands into hospitality sector.
Tens of thousands of pens bring the city to life through projection mapping.
The plot has taken a twist with assertions of the opposite from both Muji and Shanghai authorities.
Both companies are accused of having misled consumers through their marketing.
GUANGZHOU - Tired after years of "ups and downs" in the China dairy industry, a group of colleagues have left Mengniu and started fermenting their own yoghurt brand, which aims to overcome consumer concerns about safety with an 'Honest' approach to the food's health benefits.
KUALA LUMPUR - After a long wait, Japanese up-market household and consumer retail chain Muji, has opened its first store in the country.
Japanese lifestyle brand Muji has launched a series of lifestyle apps in its signature 'no frills' style.
Swing Lam, a fine art graduate from Hong Kong Baptist University, is presenting an exhibition titled ‘Flâneur 11’ at the Muji store in Harbour City. 'Flâneur 11’ is a combination of French and Cantonese slang for walking. The exhibition features over 100 maps and photos documenting Lam's walks through Nagoya, Tokyo, Copenhagen, Reykjavik and Hong Kong. Muji said Lam's work suited the brand's laid-back, minimalist style.
It's 2018 now and the financial crisis that turned into a long, global recession and very nearly a global depression is subsiding.
Going back to basics, moving from transaction to experience, and forming tribe-like communities are some pertinent marketing hacks, according to speakers at last week's MarketingPulse.
Key to a successful mobile-strategy is making a brand part of consumers' lives, comment Japan market experts on the country's favourite phone-friendly companies.
Masami 'Sammy' Hazui led R/GA as it got off the ground in Japan.
Here's a few editor favourites that didn't get mentioned in our 'Cannes contenders' feature.
Thought leaders from both brands and agencies convene at the inaugural event to talk innovation and explore new collaborations.
Japan’s political relationship with China remains complicated, but its brands have the chance to forge a new relationship with Chinese consumers, says Jerry Clode of Resonance China.
House Vision, a conceptual exhibition in Aomi, provides an unusual branding platform for companies in showcasing innovative living environments.
Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.
We assess R/GA's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
Domestic manufacturing giants stand their ground while foreign tech firms extend their lead.
Toyota, Panasonic and Sony have stood the test of time in the world's toughest consumer market. Here's a look at how, and what the future holds for them.