Both brands continue to resonate strongest with consumers for reasons of pride and product.
Maybank shifts account from ZenithOptimedia to Initiative.
The agency will be in charge of communications for the international golf tournament in 2017.
KUALA LUMPUR - With the cooperation of the mother and sister of the late Yasmin Ahmad, Maybank has released a two and a half minute online video made from one of the last scripts she penned.
Manchester City ruin Maybank's Manchester United Champions Card campaign......Maybank, Malaysia’s largest bank, have created a partnership with Manchester United and recently launched a ...
SINGAPORE - Maybank, Malaysia's largest financial services group, is reviewing its advertising activity in Singapore as the company searches for a long-term strategic partner to improve its standing in the market.
SINGAPORE – Maybank Singapore has launched a new integrated campaign for the Family & Friends credit card, through new agency Blak Labs.
KUALA LUMPUR - Maybank Fortis has awarded its advertising account to Lowe & Partners with a brief to create a brand for the newly-formed insurance company.
SINGAPORE – A campaign from new agency Blak Labs has tapped into Singapore’s general election fever to promote Maybank Home Loans.
SINGAPORE - Maybank has launched a McCann Erickson-developed campaign to promote its home loan refinancing package amid the depressed property market in Singapore.
SINGAPORE - Malaysian banking group Maybank has partnered with McCann Worldgroup and Initiative in Singapore, marking a split with incumbent of four years Saatchi Lab.
KUALA LUMPUR - Maybank, Public Bank, Maxis, Genting and Celcom top a list of Malayia's Most Valuable Brands (MMVB), according to a new survey commissioned by Interbrand and the Malaysian 4As.
KUALA LUMPUR - comScore's latest report on web usage in Malaysia has revealed that Maybank's website and Google are the most visited local and overall sites, respectively, in the country.
MANILA - Maybank has selected J.Romero & Associates to launch a new product after a three-way pitch that involved involved Dentsu and Redworks.
KUALA LUMPUR: The Maybank Group is tipped to hand Grey Global Group and BBDO its creative advertising account as it battles to perk up a depressed home loan market in Malaysia.
The Maybank Group is tipped to hand Grey Global Group and BBDO its creative advertising account as it battles to perk up a depressed home loan market in Malaysia.
AirAsia and Maybank are the two brands deemed to be truly Malaysian by local consumers.