Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.
Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
The brand moves the conversation by asking 'what's next?' for women all around the world.
Brand targets diverse young families with fun campaign through Jung von Matt for new Santa Fe model.
The Korean automaker and R/GA launch a line of performance vehicles with a series of ads set in an unlikely location.
Brand said to be looking beyond in-house shop Innocean Worldwide.
The worldwide launch of Hyundai's sub-brand N's new range of cars will be handled by R/GA London
BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble
AUSTRALIA - The irresistible new Hyundai Sonata turns a mild-mannered carpooler into a bad neighbor and then a car thief in a new TVC by Innocean Australia and Finch.
KOREA - Hyundai, in a campaign by Postvisual, sought to accentuate the emotional connections people form with their cars by turning bits of their junked or sold vehicles into works of art, which it then presented to the former owners.
Hyundai and creative agency Innocean recently rolled out a global campaign that took its central creative idea from an online crowdsourcing contest run through the eYeka community.
SOUTH KOREA - Hyundai is looking once again to shed its image as mid-range car manufacturer with a tie-up with Hermès, which it unveiled recently at the Seoul Motor Show.
AUSTRALIA - Hyundai is touting the offroad features of its new compact SUV model with a campaign that lets consumers choose between a safe, paved route or a white-knuckle alternative.
BEIJING - MPG China has won the offline media planning and buying business for Hyundai and Kia's import models in China.
GLOBAL - CNN International has emerged as a beneficiary of a global Hyundai Motor Company (HMC) campaign launched earlier this month, as the automaker has inked a sponsorship deal including CNN's 'flagship' shows starring Christiane Amanpour and Piers Morgan.
ASIA-PACIFIC - Durex manages to advertise its products with a lighthearted social media campaign that will have you giggling and reminiscing while Hyundai's frantic denials convince no one. Also this week's top stories feature media wins and Google's Eric Schmidt plus some welcome distractions to get you to the weekend quicker.
AUSTRALIA - Hyundai Motors Australia has launched its i40 Touring model, with a dramatic and visual campaign that looks to highlight the group's design credentials.
GLOBAL - In line with its new brand positioning of 'new thinking, new possibilities', Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.
AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.
GLOBAL - Hyundai Kia Automotive Group is splitting the business of its Hyundai and Kia brands as part of the company's estimated US$1 billion global media planning and buying review.