Search results for "Hyundai"

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Hyundai’s Olympic experience is dark. Extremely dark.
Feb 12, 2018
Robert Sawatzky

Hyundai’s Olympic experience is dark. Extremely dark.

Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.

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Hyundai CMO: No cookie-cutter experiences
May 14, 2018
Robert Sawatzky

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

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Hyundai puts women in driver's seat after Saudi Arabia's ban lift
Aug 10, 2018
Oliver McAteer

Hyundai puts women in driver's seat after Saudi Arabia's ban lift

The brand moves the conversation by asking 'what's next?' for women all around the world.

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Hyundai launches overtly inclusive global campaign
May 31, 2018
Ad Nut

Hyundai launches overtly inclusive global campaign

Brand targets diverse young families with fun campaign through Jung von Matt for new Santa Fe model.

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Hyundai finds the rush of driving...in the bathroom?
Nov 1, 2017
Ad Nut

Hyundai finds the rush of driving...in the bathroom?

The Korean automaker and R/GA launch a line of performance vehicles with a series of ads set in an unlikely location.

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Hyundai seeks to expand global agency roster amid sales crisis
Oct 17, 2017
Emily Tan

Hyundai seeks to expand global agency roster amid sales crisis

Brand said to be looking beyond in-house shop Innocean Worldwide.

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Hyundai picks R/GA London for global launch of N performance cars
Jan 24, 2017
Emily Tan

Hyundai picks R/GA London for global launch of N performance cars

The worldwide launch of Hyundai's sub-brand N's new range of cars will be handled by R/GA London

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Hyundai flounders due to sedan reliance
Oct 19, 2015
Staff Reporters

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

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This Hyundai Sonata will be gone in 60 seconds
Feb 9, 2015
Matthew Miller

This Hyundai Sonata will be gone in 60 seconds

AUSTRALIA - The irresistible new Hyundai Sonata turns a mild-mannered carpooler into a bad neighbor and then a car thief in a new TVC by Innocean Australia and Finch.

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Hyundai turns old cars into artworks evoking 'Brilliant memories'
Feb 25, 2015
Matthew Miller

Hyundai turns old cars into artworks evoking 'Brilliant memories'

KOREA - Hyundai, in a campaign by Postvisual, sought to accentuate the emotional connections people form with their cars by turning bits of their junked or sold vehicles into works of art, which it then presented to the former owners.

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Global Hyundai campaign drew inspiration from crowdsourcing contest
Feb 21, 2014
Matthew Miller

Global Hyundai campaign drew inspiration from crowdsourcing contest

Hyundai and creative agency Innocean recently rolled out a global campaign that took its central creative idea from an online crowdsourcing contest run through the eYeka community.

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Can Hyundai ever achieve premium status?
Apr 3, 2013
Staff Reporters

Can Hyundai ever achieve premium status?

SOUTH KOREA - Hyundai is looking once again to shed its image as mid-range car manufacturer with a tie-up with Hermès, which it unveiled recently at the Seoul Motor Show.

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Hyundai dares SUV buyers to choose 'road less travelled'
Oct 22, 2013
Matthew Miller

Hyundai dares SUV buyers to choose 'road less travelled'

AUSTRALIA - Hyundai is touting the offroad features of its new compact SUV model with a campaign that lets consumers choose between a safe, paved route or a white-knuckle alternative.

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MPG China adds Hyundai and Kia import business
Jan 16, 2012
Staff Reporters

MPG China adds Hyundai and Kia import business

BEIJING - MPG China has won the offline media planning and buying business for Hyundai and Kia's import models in China.

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Hyundai partners with CNN for 'Live Brilliant' campaign
Apr 19, 2012
Staff Reporters

Hyundai partners with CNN for 'Live Brilliant' campaign

GLOBAL - CNN International has emerged as a beneficiary of a global Hyundai Motor Company (HMC) campaign launched earlier this month, as the automaker has inked a sponsorship deal including CNN's 'flagship' shows starring Christiane Amanpour and Piers Morgan.

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Weekly wrapup: Durex's safe sex win and Hyundai's unsafe driving fail
Nov 7, 2013
Emily Tan, Jenny Chan 陳詠欣, Matthew Miller

Weekly wrapup: Durex's safe sex win and Hyundai's unsafe driving fail

ASIA-PACIFIC - Durex manages to advertise its products with a lighthearted social media campaign that will have you giggling and reminiscing while Hyundai's frantic denials convince no one. Also this week's top stories feature media wins and Google's Eric Schmidt plus some welcome distractions to get you to the weekend quicker.

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Hyundai and Innocean 'make an impression' on Western Australian outback
Oct 12, 2011
Paul Howell

Hyundai and Innocean 'make an impression' on Western Australian outback

AUSTRALIA - Hyundai Motors Australia has launched its i40 Touring model, with a dramatic and visual campaign that looks to highlight the group's design credentials.

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Hyundai and Microsoft Advertising consider the ways celebrities think
Nov 7, 2011
Paul Howell

Hyundai and Microsoft Advertising consider the ways celebrities think

GLOBAL - In line with its new brand positioning of 'new thinking, new possibilities', Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.

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Hyundai showcases new Elantra as the 'big small car'
Sep 15, 2011
Rhandell Rubio

Hyundai showcases new Elantra as the 'big small car'

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

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Hyundai splits global media pitch
Aug 3, 2009
Anita Davis

Hyundai splits global media pitch

GLOBAL - Hyundai Kia Automotive Group is splitting the business of its Hyundai and Kia brands as part of the company's estimated US$1 billion global media planning and buying review.

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