Both brands continue to resonate strongest with consumers for reasons of pride and product.
From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.
We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.
Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.
The airline wants to be on top of new products and tech released by start-ups.
AirAsia can expect to sell more seats during peak travel period around polling day in Malaysia next month
BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.
CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.
Grey Malaysia brand campaign for Coway touts a customer milestone.
In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.
OOH campaign lets Singapore commuters picture themselves in an exotic location.
From Hong Kong: 'Find Your Asia' for AirAsia by JWT Hong Kong
The airline helps kids come together to save the holiday in this charming film.
The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".
Ogilvy Shanghai's new campaign scales new heights of vagueness.
Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.
The myCWT app also includes hotel booking functions.
Digimind has released a report exploring the social-media standing of Southeast Asia-based airlines. The company studied 27 carriers that fly to and from Southeast Asia over one month to determine the best players at growing and engaging their communities through publications and interactions on social media. Overall, the study found that Facebook is the main contributor to community size, with the top five flag carriers in community size having at least 1 million fans on that platform. Meanwhile, service, entertainment, baggage, comfort and price were listed as the top issues.
Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
KUALA LUMPUR - Air Asia has switched its Malaysia media account back to Aegis Group's Carat Malaysia without a pitch.