Search results for "AirAsia"

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AirAsia & Maybank streets ahead of rival Malaysian brands
Aug 11, 2019
Faaez Samadi

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

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Tony Fernandes’ AirAsia plans: from airline to lifestyle brand
Jul 11, 2019
Christie Lee

Tony Fernandes’ AirAsia plans: from airline to lifestyle brand

From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.

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How AirAsia manages brand partnerships through events
Jun 13, 2019
Surekha Ragavan

How AirAsia manages brand partnerships through events

We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.

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Innuendo can sell anything, even AirAsia flights
Jan 9, 2019
Ad Nut

Innuendo can sell anything, even AirAsia flights

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

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AirAsia on the lookout for start-ups to collaborate with
Mar 30, 2018
Staff Writer

AirAsia on the lookout for start-ups to collaborate with

The airline wants to be on top of new products and tech released by start-ups.

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'Now everyone can vote' with AirAsia
Apr 13, 2018
Soon Chen Kang 江欣珍

'Now everyone can vote' with AirAsia

AirAsia can expect to sell more seats during peak travel period around polling day in Malaysia next month

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Thai AirAsia reprises calendar-inspired 'Weekdays' campaign
May 10, 2018
Ad Nut

Thai AirAsia reprises calendar-inspired 'Weekdays' campaign

BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.

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How AirAsia used content marketing to drive a bookings take-off
Aug 8, 2018
Faaez Samadi

How AirAsia used content marketing to drive a bookings take-off

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

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A cinematic journey through clean air and water
Apr 8, 2019
Ad Nut

A cinematic journey through clean air and water

Grey Malaysia brand campaign for Coway touts a customer milestone.

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What's Paola Antonini's inspiring story doing in this air-con ad?
Apr 30, 2019
Ad Nut

What's Paola Antonini's inspiring story doing in this air-con ad?

In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.

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AirAsia OOH campaign puts commuters in Mauritius
Oct 21, 2016
Gabey Goh

AirAsia OOH campaign puts commuters in Mauritius

OOH campaign lets Singapore commuters picture themselves in an exotic location.

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AirAsia challenges Hong Kong on its knowledge of Asia
Jun 27, 2016
Gabey Goh

AirAsia challenges Hong Kong on its knowledge of Asia

From Hong Kong: 'Find Your Asia' for AirAsia by JWT Hong Kong

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Air New Zealand helps naughty kids make nice
Dec 6, 2018
Ad Nut

Air New Zealand helps naughty kids make nice

The airline helps kids come together to save the holiday in this charming film.

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'Fly Better' says Emirates—and do stop gawping at the air hostesses
Nov 7, 2018
Ad Nut

'Fly Better' says Emirates—and do stop gawping at the air hostesses

The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".

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This Korean Air ad has first-class style but economy copy
Sep 6, 2018
Ad Nut

This Korean Air ad has first-class style but economy copy

Ogilvy Shanghai's new campaign scales new heights of vagueness.

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Asia-Pacific YouTube Ads Leaderboard: July 2019
Aug 16, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: July 2019

Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.

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CWT expands mobile air booking to Hong Kong, Singapore and Australia
Nov 27, 2018
Staff Writer

CWT expands mobile air booking to Hong Kong, Singapore and Australia

The myCWT app also includes hotel booking functions.

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Qatar, Singapore Airlines and AirAsia top SEA's airlines on social media: Digimind
Feb 16, 2016
Gabey Goh

Qatar, Singapore Airlines and AirAsia top SEA's airlines on social media: Digimind

Digimind has released a report exploring the social-media standing of Southeast Asia-based airlines. The company studied 27 carriers that fly to and from Southeast Asia over one month to determine the best players at growing and engaging their communities through publications and interactions on social media. Overall, the study found that Facebook is the main contributor to community size, with the top five flag carriers in community size having at least 1 million fans on that platform. Meanwhile, service, entertainment, baggage, comfort and price were listed as the top issues.

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Pakistan: Asia’s sleeping creative giant
Aug 6, 2019
Faaez Samadi

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

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Air Asia returns to Carat
Aug 17, 2011
Emily Tan

Air Asia returns to Carat

KUALA LUMPUR - Air Asia has switched its Malaysia media account back to Aegis Group's Carat Malaysia without a pitch.

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