For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

Dentsu Creative Australia, Chow Tai Fook Jewellery, Zitcha, Monks Singapore and more, in our weekly collection of people moves and account news.

Open to agencies, marketers, content creators, government agencies, and non-profit organisations operating in Indonesia.

The network has elevated PHD China's chief executive, Joey Zhao, to COO with immediate effect.

In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.

The supermarket giant has pared back its AI assistant’s “personality” after the bot baffled customers with unsolicited tales about its “mother” and “uncle.”

Entries and winners came from multiple continents, with VCCP and Serviceplan among the big winners.

Art director Hanna Grant talks about beautifully weird work, working under pressure, and why her bucket list involves bears (the actual ones).

As Singaporeans consume nearly double the recommended daily salt intake, TBWA makes the invisible threat impossible to ignore.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

Agency group will lead with media in three-year plan after 5.4% revenue slump.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

A synthesiser built from repurposed electronics anchors the telco's sustainability push.

Former WPP CEO Mark Read joined Kantar Media board last year.

The cosmetics giant previously worked with various media agencies.

Exclusive: Gareth Mulryan expands his remit to lead the new JSK unit.

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.

The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.

Xu Yangtian said support from the Communist Party and Guangdong provincial authorities was critical to Shein’s growth.

Leadership team will present to investors on Thursday, February, 26.

The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its footprint beyond 12,000 stores in China.

For the past four years, Titus has also served as global influence lead.

The 14th edition of Campaign's 40 Under 40 will celebrate the brightest stars in the APAC marketing and advertising fraternity.

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Deadly crash statistics have done what market forces rarely do: unite Toyota and Honda. With Hakuhodo, the rivals have teamed up on a road safety campaign.

Outcomes aren’t the answer if they risk slipping into “PR with spreadsheets” territory, says Ian Whittaker. With MNC attention tilting West, APAC marketers must link investment to earnings confidence and cashflow strength.

Vietnam's Gen Z are embracing DINK (Dual Income, No Kids) values as a survival strategy, controlling 92% of spending while delaying traditional milestones amid rising costs.

Publicis Groupe shops make up the rest of the top five.

CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ASEAN and the South Pacific.

The new campaign by Leo Australia keeps the chicken shop's customers real and their food looking fun and tasty.

Milieu Insight, Carat, Untangld, FWD Hong Kong, The Marketing Society, Tanium, McCann Group New Zealand, M+C Saatchi, 24 Hours Business Plan, Bastion, The Secret Little Agency, and more, in our weekly collection of people moves and account news.

Sheikh Idham Abas to helm the office as managing partner.

Dentsu's corporate shake-up and appointment of a new chief executive follows record $2 billion annual loss.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.

The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

APAC drove just over 10% of revenue.

Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.

Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.

Taboola, Marico, Plaza Premium Group, OMD New Zealand, Havas Life, Special, W Communications, Havas Ortega, Palawan Group of Companies, Visa, WPP Media, Multiplied, Edge Marketing and more, in our weekly collection of people moves and account news.

Gut Asia goes for a less complicated, more edible spot to mark V-Day in Korea.

The editorial team is taking a break to welcome a new moon and the Year of the Fire Horse, resuming publication on February 20.

WE Communications is the incumbent.

Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.

Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.

2026's festive work marks a clear pivot away from loud tropes, moving towards quieter, longer‑term platforms rooted in subtle narratives. Big brands are now leaning into film to reinforce why they matter.

Samsung Ads taps Teads to be the exclusive local reseller of its CTV native ad formats in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan.

Inspired by athletes Jannik Sinner and Carlos Alcaraz, the senior creative director at Publicis believes the industry could use more humility, respect, and beautifully crafted thinking.

Bad Bunny’s Spanish-language halftime show helped deliver the second-most-watched broadcast in US history.

Heap previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China. In his new position, he will oversee growth across APAC and EMEA.

What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.

The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.

NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

The president and managing director reflect on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

Consumers say role of platforms is key as distrust grows over suspicious ads.

A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.

There are no plans to remove agency brands.

Britannia, Dentsu, HoYoverse, Havas Group ANZ, Kantar, Sandpiper Group, Amplify, Gong Cha, and more, in our weekly collection of people moves and account news.

SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.

Open to agencies, media owners, platforms, technology companies and brand organisations operating across APAC.

The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.

The Big Game is no longer the idea — it’s the amplifier.

Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.

The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.

The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.

Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s programme.

Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.

As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same.

Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.

Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.

Sadoun speaks to Campaign about survivors’ loss of confidence after a diagnosis and Publicis Groupe's 'most important' work.

The global brand is recognised for its creative ambition and impact across APAC.

CEO talks to Campaign after increasing revenue and margin.

Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.

Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.

The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.

Entries due by April 14 and submissions must cover work from January 2025 to April 2026.

After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.

Revenues grew 5.6% in 2025, well ahead of rivals.

EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.

Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.

The brand is taking aim at the wealth gap, which they also call a health gap.

Bank's top global marketer will lead judging panel for sixth edition of awards.

Compensation policy will be voted on at AGM.

A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.

McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.

Publicis Media’s Spark Foundry was the incumbent agency.