Data
Sep 26, 2013

The most popular apps in Indonesia, Malaysia, Philippines and Thailand

Nielsen has released a list of the top 10 apps in four Southeast Asia countries. The ranking, based on Nielsen Informate Mobile Insights, combines app penetration with average time spent per month to gauge the region’s most engaging apps.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

GroupM restructures across Asia, Indonesia leadership impacted

1 GroupM restructures across Asia, Indonesia leadership impacted

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

3 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

4 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

How Trust Bank went from zero to a million customers in less than three years

6 How Trust Bank went from zero to a million customers in less than three years

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

7 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

‘Just tone deaf’—Nike’s marathon campaign backlash

8 ‘Just tone deaf’—Nike’s marathon campaign backlash

Six agencies pitch for Emirates' $126 million global media account

9 Six agencies pitch for Emirates' $126 million global media account

History of GroupM 2003-2025: The world's largest media investment arm

10 History of GroupM 2003-2025: The world's largest media investment arm

Just Published

Apple leads as US dominates Kantar's Top 100 Global Brands
7 hours ago
Staff Reporters

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

Microsoft to retire Xandr DSP in favour of an AI-powered future
7 hours ago
Joseph Arthur

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges
The Information
8 hours ago
Gideon Spanier

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
1 day ago
Minnie Wang

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.