Samaritans of Singapore helps reveal hidden pain to prevent suicide

The Samaritans of Singapore launched a 'Hidden pain' campaign in April 2013 as part of its nationwide suicide prevention outreach and education programme for the year. The ongoing project, created by Publicis Singapore, is based on a simple human observation: Pain isn't always obvious, but the signs are there if you read them. The print campaign will also appear on posters, engagement tools for upcoming suicide awareness exhibitions and school giveaways over the next few months.