UltraSuperNew opened for business in Singapore’s Arab Street district on 21 September.
The Harajuku-based independent creative agency announced its plans to expand in Singapore in May. Its first office outside Japan is in an old shophouse characteristic of the enterprising city-state. As in Harajuku, the space will house work from up-and-coming artists. It currently features work by local illustrators Tell Your Children. The opening party had a ‘Singapore meets Harajuku’ theme and was documented by Panagiotis Kotsidas, a Greek street photographer.
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Healthcare, consumer products and financial services drove growth.
The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.
UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.
