UltraSuperNew opened for business in Singapore’s Arab Street district on 21 September.
The Harajuku-based independent creative agency announced its plans to expand in Singapore in May. Its first office outside Japan is in an old shophouse characteristic of the enterprising city-state. As in Harajuku, the space will house work from up-and-coming artists. It currently features work by local illustrators Tell Your Children. The opening party had a ‘Singapore meets Harajuku’ theme and was documented by Panagiotis Kotsidas, a Greek street photographer.
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Mehra joined Dentsu in 2019 and was chief creative officer.
The CEO of the company was speaking during Google for India 2020.
As the new CEO of OMD China, Chan fills the role vacated by Aaron Wild just over a year ago.
