Feb 9, 2015

Photos: This is not the Colonel's KFC

KFC has opened a "grown-up" concept store in Sydney, featuring warm wood highlights and a custom menu. Clair van Veen, GM of DesignWorks Sydney, which drove the design concept, said the intent was to combine KFC’s core brand values with a more modern urban experience. “The concept was designed to feel like a grown up KFC by using a more sophisticated palette of materials, furniture, graphic language and tone of voice," she said. The brand has also applied for a liquor license for the store. KFC said it will look to open a small number of similar stores around Australia if this trial proves successful.

Related Articles

Just Published

18 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

18 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

18 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

19 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.