Move and win roundup: Week of May 2, 2022

Campaign compiles a new 'Move and win roundup' as each week progresses.  This edition will cover May 2 through 6, 2022.  Catch up on past people moves and business wins.

Angie Tijam-Tohid has joined Havas Ortega Group as executive creative director. Tijam-Tohid will be responsible for driving the agency’s creative philosophy and creating brands for Havas Village clients. She previously led the digital creative group at Ace Saatchi & Saatchi Manila as creative director and head of content. Prior to that, she worked at Ogilvy and TBWA\SMP in the Philippines, s well as Grey Group in Malaysia. Before her 20-year advertising career, Tijam-Tohid was a radio DJ and newscaster for some of Metro Manila’s FM stations. 

Society will lead public relations of the Kraft Heinz Masterbrands including Heinz, Kraft, Golden Circle, F. Whitlock & Sons, Bare Bones, Plant Proteinz, Wattie’s, and more, across Australia and New Zealand. The agency has appointed Society to lead its PR and communications strategy as it prepares for its Australia’s first commercial space launch in June.

MediaCom has promoted Nicky Huang from general manager to managing director of its Taiwan operations. Huang has spent the last three years at MediaCom where she oversaw consecutive YOY growth. Prior to this, she spent over a decade at Mindshare, MEC, and Wavemaker in between the Shanghai and Taiwan offices. She is also the founding member and first-ever agency head of Maxus Taiwan, which later merged with MEC to form Wavemaker Taiwan.

GroupM Taiwan has promoted Weber Tai to the role of deputy general manager, data & technology (D&T), an addition to his current mandate as leader of GroupM Knowledge. Tai will be responsible for developing and launching local data and audience solutions, strengthening the capability and implementation of ad tech integrations, providing reporting and analytic services, setting up a group-level Center of Excellence on marketing research and measurement, and supporting overall client and business development in data and tech. Tai joined GroupM in 2018 as a data analyst director on MPlatform where he was responsible for the maintenance and adoption of the group’s proprietary DMP and aided agency clients towards first-party data utilisation. In his new role, he will report to Susan Chao, CEO of GroupM Taiwan.

Archetype has made a handful of senior appointments in Australia. Mickey Madgett joins as creative director where he will work closely with APAC creative director Lee Devine and the Sydney leadership team on strategy-driven creative and content. Claire Chapman moves from Archetype Hong Kong to join the Sydney team as client services director. Finally, Leon Spencer is the firm’s newly carved role of chief storyteller and will lead content and editorial direction for the agency’s clients, as well as provide strategic guidance on messaging and campaigns targeting B2B decision makers. 

JCDecaux has won a tender for Queensland Rail which will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations across the state. JCDecaux has been providing OOH services to Queensland Rail for over ten years, with the new 10-year contract commencing in July 2022. The extended and expanded agreement will see JCDecaux add 13 new roadside digital large format sites and six digital bulkheads in various locations. Additionally, full motion audio and video digital XTrackTV screens will be deployed at stations including a brand-new deployment at Brisbane’s Central Station. Fifty existing static sites will be replaced with 75-inch screens. 

Ad tech firm Cartelux has appointed Kristin Harder as global head of strategy and partnerships. Harder joins from Audi, where during her nine-year tenure she managed marketing communications, and events & sponsorship for China, Audi’s most-important market. Her tasks elevated to incorporate global marketing responsibilities when she became global head of sales media, taking on global media responsibilities. Her new role at Cartelux will involve strategic direction of the company, the launching of marketing initiatives, and the growing of global partnership networks.

Shayondeep Pal has joined Lowe Lintas as regional creative officer based in Bangalore. Reporting into Lowe Lintas’ CCO Sagar Kapoor, Pal will aim to strengthen the creative output of the agency’s Bangalore office working on brands including Tanishq, Swiggy, Unacademy, and Fastrack. Pal had a previous stint at Lowe Lintas between 2008 and 2015, and has also served time at Grey, McCann, and Network Advertising. 

Coca-Cola has appointed Matthias Blume as its new vice president of marketing for ASEAN & South Pacific. In this Singapore-based role, Matthias will lead the company’s marketing and brand initiatives across Southeast Asia, Australia, New Zealand, and the Pacific Islands and serve on the company’s senior leadership team in the region. Blume has 24 years of international marketing experience including 21 years at Coca-Cola and three years at Danone in local, regional, and global roles in a range of markets across Asia, North America and Europe. For the past 18 months, he has served as the frontline director for Coca-Cola’s ASEAN & South Pacific operating unit. Blume is a strong supporter of integrating sustainability into the company’s portfolio of brands, introducing the prominent “Recycle Me” call-out across all its packs as well as the move across Southeast Asia to switch its iconic Sprite brand to clear, transparent bottles which are easier to recycle. He is a board member of the Marketing Society Singapore. 

We Are Social Australia has appointed Ben Clare as its executive creative director. Clare was previously group creative director at Emotive. He will be leading the development of We Are Social Australia’s creative vision for clients such as Samsung, Audi, Foxtel, TikTok. 

Reprise, IPG Mediabrands’ performance marketing agency, has appointed Neha Tejuja to the newly created role of head of performance strategy, APAC. Tejuja joins Reprise from her prior role as senior strategy director and ecommerce lead for Wunderman Thompson Singapore. In her new role, Tejuja will be responsible for establishing performance strategy across the region and collaborating with the regional strategic leadership at integrated partner agencies UM and Initiative. 

Galaxy Racer, an esports, gaming and lifestyle organisation, has appointed Upmanyu Misra as managing partner. In his role, his key responsibilities will be leading investments, M&A and financial strategy. Misra was a venture capitalist with over 15 years experience, including roles at Citi and JP Morgan.