Ad Nut
Apr 19, 2017

Giant made-in-Singapore droids wrap up 21-city tour

Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.

Four massive robots made for Heineken by Arcade Singapore and Untitled Project have recently completed a 21-event tour through China, Mongolia, Indonesia, Vietnam, Thailand, Laos, Cambodia and Papua New Guinea.

The 'Sonic droids' roamed around the events entertaining partygoers with specific abilities:

  • 'Plasma' sought out groups of Heineken drinkers with a search beam and rewarded them with a personal light show.
  • 'Pressure' shot out smoke rings.
  • 'Sub-Zero' emitted chilly blasts of carbon-dioxide.
  • 'Texture' fired off a confetti cannon.

Each droid suit had a mounted camera with in-built facial recognition software to capture interactions with partiers, and images of the crowd were transmitted wirelessly from each droid to the event AV desk for display on projection screens.

The companies built two sets of the suits, which had to be weatherproofed to handle indoor and outdoor events and durable enough to withstand several months worth of appearances and air-freight. The events began in July 2016 and ran through January of this year.

Ad Nut appreciates the craft on display here, but prefers to enjoy beers in a quiet place with a few good friends. If a hulking robot appeared pointing a search beam all around the place, Ad Nut would scurry for cover fearing some kind of a Terminator situation.


Mark Taylor - ECD
Kamil Gottwald - Head of Digital Production
Chia Shan Yu - Art Director
Angelina Tan – Account Director
Isaac Tan – Copywriter
Evelyn Djuhari – Digital Project Manager

Untitled Project
Hogan Burrows - Technical Director
Allison M. Low - Creative Producer
Heider Ismail - Creative Technologist


Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

4 hours ago

How do luxury brands recover from the darkest hour?

CAMPAIGN CONNECT: Richemont's Alain Li and Reuter Communications' Chloe Reuter see cause for optimism.

4 hours ago

Watch: How Ogilvy and Voxi made a lockdown ad in 16 ...

Ogilvy's Jon Tapper and Vodafone's Maria Koutsoudakis discuss how they created 'I am endless'.

4 hours ago

While many live sports are still paused, your ...

"Historically in times of crisis, sports have played a vital role in healing and unifying."

15 hours ago

Revealed: Campaign's Global Agency of the Year winners

The best agencies from around the world have been selected.