Ad Nut
Apr 19, 2017

Giant made-in-Singapore droids wrap up 21-city tour

Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.

Four massive robots made for Heineken by Arcade Singapore and Untitled Project have recently completed a 21-event tour through China, Mongolia, Indonesia, Vietnam, Thailand, Laos, Cambodia and Papua New Guinea.

The 'Sonic droids' roamed around the events entertaining partygoers with specific abilities:

  • 'Plasma' sought out groups of Heineken drinkers with a search beam and rewarded them with a personal light show.
  • 'Pressure' shot out smoke rings.
  • 'Sub-Zero' emitted chilly blasts of carbon-dioxide.
  • 'Texture' fired off a confetti cannon.

Each droid suit had a mounted camera with in-built facial recognition software to capture interactions with partiers, and images of the crowd were transmitted wirelessly from each droid to the event AV desk for display on projection screens.

The companies built two sets of the suits, which had to be weatherproofed to handle indoor and outdoor events and durable enough to withstand several months worth of appearances and air-freight. The events began in July 2016 and ran through January of this year.

Ad Nut appreciates the craft on display here, but prefers to enjoy beers in a quiet place with a few good friends. If a hulking robot appeared pointing a search beam all around the place, Ad Nut would scurry for cover fearing some kind of a Terminator situation.


Mark Taylor - ECD
Kamil Gottwald - Head of Digital Production
Chia Shan Yu - Art Director
Angelina Tan – Account Director
Isaac Tan – Copywriter
Evelyn Djuhari – Digital Project Manager

Untitled Project
Hogan Burrows - Technical Director
Allison M. Low - Creative Producer
Heider Ismail - Creative Technologist


Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

39 minutes ago

Netflix ventures into Decentraland to promote 'The ...

The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.

44 minutes ago

Lego hosts array of activations to celebrate '90 ...

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

53 minutes ago

Attention metrics are becoming more nuanced, but ...

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

1 hour ago

Bentley Motors appoints global lead creative agency

London-based iX given lead creative and strategic agency status.