Matthew Miller
Jan 29, 2020

'Constitution of advertising' applies only to 'ad men', apparently

Indian agency Chimp&z drafted a set of rights for "a new generation of advertising professionals". Only one problem.

For Indian Republic Day (January 26), a Mumbai-based agency called Chimp&z unveiled what it calls ‘The Constitution of Advertising’. The stunt seems to have been intended as a bit of employer branding. And it definitely works in that sense, in that it gives potential applicants a great deal of insight into what kind of workplace Chimp&z is likely to be.

We've highlighted the key bit from the press release below:

That's right, "the ad men". They really said that.

The press release goes on to note that each article of the 'constitution' has been "meticulously penned down to bring out creative expression and evocatively unite the free-thinkers of the nation".

But only free-thinkers of one gender, it seems. And in case there was any doubt, the agency's founders later state that the aim was to "bring out harmony among the advertising fraternity, promoting the message of standing together through thick and thin".

That's right, "fraternity". They really said that. And since we know the whole thing was so meticulously penned down, we have no choice but to believe they meant it literally.

You can read the whole 'constitution' above, if you really want to. Our favorite part by far is where the document asserts a "right to evolve", which mentions "inducing progressive thoughts" and "promoting idealogies which discard archaic thoughts and prejudices". 

Thanks a lot, guys (and we do mean "guys"), you've completely broken our irony detector. You owe us a new one. 

And speaking of evolution, it seems you still have a ways to go.

This post is filed under...
Stranger Things: A reporters' notebook of WTF items
A growing collection of stupidities and things we just can't explain.

 

Related Articles

Just Published

7 hours ago

No lights, cameras, or action: How adland is ...

COVID-19's waves of disruption have torn through the business of ad production, upending plans and leaving agencies and production houses to pick up the pieces. We look at coping mechanisms for the current situation, as well as potential long-lasting impacts.

8 hours ago

'In a crisis, PR is the most critical need'

As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.

9 hours ago

Lessons from a lockdown (beyond getting out of your ...

TBWA's APAC president highlights six pieces of advice gleaned from the last several weeks—with help from Alex Ferguson, Yoda, Eeyore, John Maynard Keynes, and others.

11 hours ago

Brand-side reactions to the coronavirus crisis in Asia

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.