Advertising Marketing Media Data Analysis
Shufen Goh
Jun 1, 2020

CMO Outlook: APAC marketers are putting existing partnerships to the test

MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.

When we started CMO Outlook in partnership with Campaign , the intent was to support marketers with insights from their peers so that collectively, as a network, we could get a glimpse of where the

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