Advertising Marketing Media Data Analysis
Shufen Goh
Jun 1, 2020

CMO Outlook: APAC marketers are putting existing partnerships to the test

MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.

When we started CMO Outlook in partnership with Campaign , the intent was to support marketers with insights from their peers so that collectively, as a network, we could get a glimpse of where the

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Airbnb slashes spend in permanent shift from performance marketing to brand

1 Airbnb slashes spend in permanent shift from performance marketing to brand

Here are your 2021 Spikes Asia Awards winners

2 Spikes Grand Prix and special awards announced

'Extinction date' packaging design wins gold at Young Spikes integrated competition

3 'Extinction date' packaging design wins gold at Young Spikes integrated competition

Google is not killing ID solutions, but has succeeded in sowing doubt

4 Google is not killing ID solutions, but has succeeded in sowing doubt

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

5 Mark Read's WPP growth plan includes greater focus on Asia and agency integration

Google shatters hopes of replacing cookies with independent identifiers

6 Google shatters hopes of replacing cookies with independent identifiers

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

7 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

8 How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

Mindshare adds dedicated China leadership

9 Mindshare adds dedicated China leadership

'Here today, gone tomorrow' wins Young Spikes film gold

10 'Here today, gone tomorrow' wins Young Spikes film gold

Related Articles

2020 – the year that marketing means business
Marketing
Oct 26, 2020
Shufen Goh

2020 – the year that marketing means business

APAC CMOs hunt for new help
Digital
Sep 11, 2019
Staff Reporters

APAC CMOs hunt for new help

Global new business declined 5.8% in 2020, with media offsetting creative losses: R3
Advertising
Feb 2, 2021
Rahul Sachitanand

Global new business declined 5.8% in 2020, with ...

CMOs race to reshape plans: Dentsu survey
Digital
Oct 15, 2020
Rahul Sachitanand

CMOs race to reshape plans: Dentsu survey

Just Published

Mindshare adds dedicated China leadership
Marketing
2 days ago
Staff Reporters

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

Pinterest unveils new tools and insights for marketers
Advertising
2 days ago
Sabrina Sanchez

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

Crash Course: How to develop a content strategy
Marketing
2 days ago
Staff Reporters

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

The unlimited potential of live storytelling in sports marketing
Marketing
2 days ago
Lizi Hamer

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.