Data Marketing
Gabey Goh
Oct 13, 2015

Closing the 'money gap' with Generation Asia

These infographics come from ‘Closing the Money Gap’, a report by Y&R Asia and VML that looks at young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant. For more details, please see the related-article link at the bottom of the page.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Mars to switch $1.7 billion media account out of WPP

5 Mars to switch $1.7 billion media account out of WPP

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Mindshare, EssenceMediacom China chiefs exit

7 Mindshare, EssenceMediacom China chiefs exit

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

9 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

10 PR Awards Asia-Pacific 2025: Winners announced

Related Articles

Financial brands and young Asians don't agree on meaning of money
Oct 13, 2015
Gabey Goh

Financial brands and young Asians don't agree on ...

Y&R’s Hari Ramanathan promoted to chief strategy officer Asia
Sep 30, 2013
Byravee Iyer

Y&R’s Hari Ramanathan promoted to chief strategy ...

Indonesians hope to improve the lives of others: Generation Asia
Nov 23, 2012
Staff Reporters

Indonesians hope to improve the lives of others: ...

Changing an icon's role: The curious case of the 'Singapore Girl'
Sep 11, 2013
Racheal Lee

Changing an icon's role: The curious case of the ...

Just Published

Cannes Lions entries rise 'reflecting strong global participation'
6 hours ago
Will Green

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
6 hours ago
Campaign Staff

Campaign Cannes Global Podcast Episode 1: Lions and ...

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

Lindsey Evans: 'See uncertainty as opportunity'
6 hours ago
Lindsey Evans

Lindsey Evans: 'See uncertainty as opportunity'

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

Agency Report Card 2024: Ogilvy
The Information
2 days ago
Staff Reporters

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.