Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 10, 2014
Before and after pictures encourage pet adoption in Philippines
A campaign for CARA (Compassion and Responsibility for Animals) Philippines makes devastating use of the before-and-after technique to encourage adoption of 'rescue dogs' and 'rescue cats'. The ads, by TBWA\Santiago Mangada Puno in Manila, ran in newspapers and were distributed as posters to pet stories and veterinary clinics.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
1 hour ago
Vaseline wins Cannes Lions Health and Wellness ...
The campaign aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.
3 hours ago
Viagra takes home the Pharma Grand Prix at 2025 ...
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
20 hours ago
Cannes Lions 2025: APAC winners
Asia-Pacific wins 22 Lions in Pharma, Health & Wellness, Audio & Radio, Print & Publishing and Outdoor.
23 hours ago
Omnicom Group plans full buyout of Clemenger Group
Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.