Mar 10, 2014
Before and after pictures encourage pet adoption in Philippines
A campaign for CARA (Compassion and Responsibility for Animals) Philippines makes devastating use of the before-and-after technique to encourage adoption of 'rescue dogs' and 'rescue cats'. The ads, by TBWA\Santiago Mangada Puno in Manila, ran in newspapers and were distributed as posters to pet stories and veterinary clinics.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Just Published
Advertising
20 hours ago
Uproar: Are animal portrayals in ads a new brand risk?
Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
Advertising
20 hours ago
Mark Heap on ‘moving across the aisles’ to ...
Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.
Advertising
20 hours ago
The ride of the tiger: Feast your eyes on BMW's ...
While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.
Advertising
20 hours ago
The Beijing Olympics: A non-starter for global sponsors
SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.