Staff Reporters
Aug 20, 2015

Banks and tobacco dominate first Indonesia BrandZ ranking

Millward Brown has released its inaugural BrandZ ranking of the most valuable brands in Indonesia. Topping the list, banking giant BCA's US$9.9 billion value places it just short of the global BrandZ top 100 ranking, "putting it on track to become the first Indonesian brand to enter the ranking in 2016", according to Millward Brown. The company also notes that the combined value of the Top 50 ($64.6 billion) is close to that of the Top 50 Indian brands ($69.6 billion) but only one-seventh of the value held by China’s Top 50. The Top 5 Indonesian brands account for 57 per cent of the overall Top 50 value, similar to the concentration of value seen in India, China and Brazil. Here, the brand value for the top 10 Indonesian brands.

Related Articles

Just Published

15 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

15 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

15 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

16 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.