Polarisation of pricing: Shoppers want both luxury and value from FMCG brands
Consumers want both a touch of luxury and affordability. Smart FMCG companies will give them both with 'masstige' innovations.
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Brands move to give Asian consumers the faster food they want
Food brands looking to grow their footprint in Asia are responding to consumers’ increasing appetite for convenience, with product innovations and creative marketing campaigns based on a sound understanding of local culture, habits and tastes.