Vineet Vijayraj Thapar of Digitas Health, president of the healthcare jury for Spikes Asia 2015, argues that the industry he services, long seen as a creative desert, now demands original, brand-centric thinking.
The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.
With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.