Victoria Chew

Should brands skip the Tokyo Olympics and think Paris 2024?

Should brands skip the Tokyo Olympics and think Paris 2024?

Due to the pandemic, the hype around the Tokyo Olympic Games has been largely absent. But this year’s embattled event could still be worth a shot.

The power—and problem—of ‘girl words’ in 2025

The power—and problem—of ‘girl words’ in 2025

Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.