Complexity is dead
If you don't know the technical details of the poster glue used on your outdoor campaigns, writes Tobias Wilson, why would care about the technical details of your digital spending? Instead, focus on simple, timeless objectives.
Choose Campaign site
Redefining brand relationships to connect with at-home audiences
Don't just try to replicate the same marketing activities originally planned for now unviable channels by moving them online, argues MediaMonks' APAC VP for growth.