Tiffany Lung

How China's luxury sector is coping with latest lockdowns

How China's luxury sector is coping with latest lockdowns

Luxury brands are serving their loyal customers in creative ways as everyday items such as vegetables become a commodity in these trying times.

3 reasons why western brands are vanishing from the Chinese market

3 reasons why western brands are vanishing from the Chinese market

Brands are pulling out of China in droves. In the past, failure to succeed in China was put down to a lack of localization and social media presence.

Will Instagram’s new translation tool win over Chinese consumers?

Will Instagram’s new translation tool win over Chinese consumers?

Instagram launched a new translation tool in its Instagram Stories feature, but will it draw more brands and Chinese consumers to the app?

Here's how the iPhone slipped from luxury perch in China

Here's how the iPhone slipped from luxury perch in China

Chinese consumers' appetite for Brand Apple has waned, since the American smartphone maker lacked 5G capabilities, even as they have preferred cheaper homegrown handsets.