Hashtags on Facebook: What brands need to know
After ignoring hashtags for years, Facebook has now added support for them. Here's why and what it means for Facebook itself and for marketers.
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No, Facebook is not failing marketers
By enabling them to effectively combine paid, earned and owned media, Facebook is now a proven boon to well-advised advertisers. Here are a few numbers and examples to better debunk the recent Forrester report.
Falling Facebook reach: Don't panic, adapt
What to do about the ever-shrinking reach of Facebook posts.