Cannes 2016: If the strategy is wrong, the creative cannot be right
Titanium & Integrated Lions juror Ted Lim picks apart the Grand Prix victors and explains why they were worthy winners.
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What I hope to see at Cannes Lions: Ted Lim
The CCO of Dentsu Asia-Pacific, who is serving as president of this year's Direct Lions jury, wants to see intuition, courage and untraditional ideas.