Staging effective brand events as pandemic behaviours linger
Truly engaging digital experiences and safe physical events will remain the order to the day for some time to come. Pico's Hong Kong-based VP shares some recent effective examples.
Choose Campaign site
How to avoid webinar fatigue and improve lead generation from virtual events
Personal touches, adding some cinematic production value and collecting the right data are key says the GM of a Hong Kong activation firm.
Party online: Adapting festivalistion to a virtual audience
Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.