Mum's the word, and the ultimate consumer
Cater to a 'mumsumer', and you can become the go-to brand that caters to her entire family—and every other mom she recommends you to.
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'Wellthy': Health is wealth, and the priority spend
With environmental and food-safety concerns on the increase, innovations that allow consumers to control both their well-bring and their impact on the planet stand to make health into wealth for brands.
Crowd cracked: Brands should support the wisdom of crowds
Using the wisdom of the community for the benefit of the community.
Why Asia will never be too cool for schools
Strong demand for education among Asian parents means marketers can get ahead by offering products and services that help children excel in their studies.
Turn pride in Asian culture into capital for your brand
Tara Hirebet, head of Asia-Pacific at Trendwatching.com, presents four ways that local and multinational brands can embrace the rising global influence of Asian culture for fun and profit.
How to woo 'virgin consumers'
Although they aren't completely inexperienced at being consumers, many people in markets across Asia may be feeling the touch of your brand for the very first time. They should be treated accordingly, writes Tara Hirebet, head of Asia-Pacific at trendwatching.com.
Tap cultural undercurrents to endear your brand
What draws consumers to a brand in Singapore? Tara Hirebet the former Asia Pacific head of trendwatching.com, looks at top brands in the country and offers insight about local trends that marketers could leverage for building better bonds with potential customers on the affluent island.