In the past year, Korea has undergone an odd variation of the “rich get richer and the poor get poorer” paradigm, where the strong brands have become stronger, and the weak brands have either declined or vanished completely.
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
Steve Yi, chief strategy officer at Grey Seoul, shares an update on e-Sports and online gaming leagues in Korea, and how brands are capturing the buzz in this arena.