Steve Elrick

Direct from Cannes: Steve Elrick, BBH

Direct from Cannes: Steve Elrick, BBH

CANNES - A first-person report from the 2012 Cannes Lions International Festival of Creativity, filed by 'SpongeSteve Cannespants': Steve Elrick, regional executive creative director, BBH Asia Pacific.

25 Years' Creativity: Steve Elrick's favourite ads from the past 25 years

25 Years' Creativity: Steve Elrick's favourite ads from the past 25 years

As part of Campaign Asia's series in celebration of 25 Years of Creativity in the region, Steve Elrick, regional executive creative director at BBH, picks his most memorable ads from the past quarter century.