Little spark of force to change the world
Tencent’s 9/9 Charity Program lets anybody become their own Bill Gates, calling on friends in their social network to donate through WeChat to their favorite charity.
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Omnicom drives innovation with twin ad-tech breakthroughs
The launch of OMG’s Accuen and Annalect Data Cloud platforms breaks new ground in programmatic in China.
Oracle: 5 ways to win at mobile-marketing
Marketers need to get their heads around mobile, and fast: with smartphones rapidly becoming the touchstone for every aspect of consumerism, understanding how to use the medium effectively will determine the winners from the losers. Tech specialist, Oracle gives the lowdown on how not to lose out