Sophie Crowther

Ethical considerations in influencer marketing

Ethical considerations in influencer marketing

Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.

Master influencer marketing with key measurements

Master influencer marketing with key measurements

If you don't measure the correct things, and measure them correctly, you really know nothing. A senior influencer marketing manager at MediaMonks explains what you should focus on at every stage of an influencer-marketing campaign.