Sophie Crowther

Master influencer marketing with key measurements

If you don't measure the correct things, and measure them correctly, you really know nothing. A senior influencer marketing manager at MediaMonks explains what you should focus on at every stage of an influencer-marketing campaign.

Ethical considerations in influencer marketing

Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.