Xaxis sets up global product team
Less-in-more approach aims to enable better alignment with GroupM's [m]Platform, according to former Light Reaction CEO Bob Walczak, who will head the new team.
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Light Reaction launches in Philippines
GroupM-owned performance advertising business adds another new office in Southeast Asia.
'Downloads are obsolete' and other mobile-engagement trends
Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.
Xaxis promotes Arshan Saha to APAC president
Saha is promoted from his previous position as Xaxis' South and Southeast Asia VP.
DAN acquires ecommerce consulting and services firm Bluecom
The company will be integrated into Isobar China Group.
AppNexus hires new Japan and APAC MD
Kaylie Smith will oversee the company's strategic partnerships and commercial strategy from Sydney.
What young women want from an advertising career
For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.
Tencent tops tech-heavy BrandZ China ranking
Huawei rises, Moutai enters the top 10, and Alibaba passes China Mobile.
International Women's Day: Just another day for brands to sell?
By turning the day into another excuse for retail therapy, have brands lost the thread? And does commercialisation risk a backlash?
Stereotypes, quotas and the need for awards celebrating women
Three judges for Campaign's Women Leading Change Awards dig into misunderstandings about women in leadership positions, the qualities that make great female leaders and more.
Women's group and JWT expose the 'career line'
An International Women's Day campaign in Hong Kong attacked use of the Cantonese phrase 'career line' to refer to a woman's cleavage.
Song Joong-ki can speak Thai, as this 11street ad shows
South Korean 'Descendants of the Sun' heartthrob lends star power to online marketplace platform owned by South Korean giant SK Planet.
Trust and speed are what APAC consumers want from brands: SAP Hybris
SAP Hybris survey shows that four in five consumers from APAC will not purchase from a brand again if their data had been used without their knowledge.
IPG Mediabrands names APAC marketing and comms head
Naomi Michael joins from her former role as national marketing and communications director for OMD Australia.
'Gini' aims to grant brands' wish for better loyalty
Card-linking loyalty platform Gini is gearing up to give Hong Kong brands an edge with segmented data on consumer spending.
IPG Mediabrands hires former Nielsen exec Albany Woo to lead regional analytics
Albany Woo starts on his new role as head of analytics, Asia-Pacific.
Hong Kong shortlisted to host 2022 Gay Games
The LGBT-organised event could be coming to Asian shores for the first time in 2022, if Hong Kong wins the bid.
W Asia picked to promote dating app Happn in Singapore
French dating app plays cupid to strangers who have "crossed paths".
Kel Hook returns to PHD as regional head for global clients
Kel Hook returns from Converse to take on a regional portfolio.
Watch these Singaporeans squirm when asked to say 'breast'
A 'social experiment' video by the Singapore Breast Cancer Foundation and DDB Group Singapore aims to break the stigma around talking about the disease.
South Koreans are biggest online spenders for FMCG
Four of the top 10 markets are in Asia, according to Kantar Worldpanel, which also revealed some interesting buyer behaviour.
Top business leaders remain heavy media consumers: Ipsos study
CNN and Financial Times came out tops among the business elite in the latest Ipsos research.
Malaysia's 4As announces major changes for Kancil Awards
Channel-based categories undergo revamp; public will be able to view submissions online.
Cowan makes three senior appointments in Asian team
Branding agency says it is meeting client demand for broader range of services.
Windfall for athletes, but are brands sincere in rewarding Olympic heroes?
Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.
Brand experience: Write a style guide and emulate Beyoncé
Does your brand have an experience style guide? Marketing author Brian Solis thinks it should, and that you should watch today's top music acts for cues on how to craft compelling experiences.
Durex trolls AirPods in China ad
Wireless headphones have nowhere to run in cheeky condom ad.
Grades don't matter? A curious message from Singapore's Education Ministry
Singapore government attempts to dial down pressure on students in uplifting ad through DDB Singapore.
New dads get brutally honest in Aussie campaign on fatherhood
J. Walter Thompson and Beyondblue use comedy to talk about the challenges of fatherhood.
Erdos Cashmere engages Ogilvy to launch new brands
Luxury cashmere brand launches two new labels for the Chinese market.
Mobile marketing proving mettle in APAC: Warc and MMA
A study by Warc and the Mobile Marketing Association shows that more marketers are acknowledging the effectiveness of mobile marketing.
Why DDB Hong Kong created an app that creates rings
Agency-designed app lets users buy a ring shaped by their own heart rhythm.
TNG Wallet goes big on cross-border money transfer
Hong Kong-made e-wallet service courts migrant workers with money-transfer service.
DBS 'mini-series' continues bankers-with-heart theme
Banker McDreamy wants you to know that he cares for you. But is the Sparks series working for DBS?
Milka takes Chinese consumers to a VR alpine world
Swiss chocolate brand enters the Chinese market with a VR campaign.
Physical stores fuel omnichannel sales
Even for ecommerce-oriented brands, physical shops remain a key touchpoint, according to Ipsos.
StartJG acquisition aims to strengthen Fitch's pivot to Greater China
Fitch gains a new studio in Hong Kong alongside operations in Beijing and Shanghai.
J. Walter Thompson Jakarta CEO passes baton
Johan Shabudin takes over from DD 'Lulut' Asmoro at J. Walter Thompson Jakarta.
Travel high on the agenda for tour operator turned agency
Secret Tour Hong Kong used to run alternative walking tours. Now it's a brand experience agency that just launched a regional campaign for HK Express.
Scoot, Tigerair to come under single brand name
Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.
Chinese affluent keen consumers of international media: Ipsos
Demand for international media among affluent Chinese consumers is not hampered by strict censorship and media laws.
Much ado over the name of a pork burger
Malaysian eatery Ninja Joe has (perhaps purposely) courted controversy in the naming of its "P. Ramly" pork sandwich.
Hong Kong digital advertising body aims to advance market
Digital Marketing Association to focus on measurement standards, training.
Thailand's resilient tourism brand will withstand lull
While grief has taken the joy out of the 'Land of smiles' for the time being, the country's tourism brand will recover, and may even benefit, as will some brands.
Agencies and brands react to Thailand national mourning
Industry scrambles to comply with advertising blackout; length of some restrictions not yet known.
Asian Paints Nepal captures the BFF spirit
Warm-hearted campaign attempts to position the paint brand as a best friend.
Formula E: Building a family-friendly, future-focused brand platform
On the eve of Formula E's Hong Kong debut, its local CEO, Alan Fang, talks about building a brand platform that attracts serious fans, families and young, eco-savvy consumers.
Maxus APAC announces two regional promotions
Rose Huskey and Dick Laurie named as chief client officer and chief planning officer, respectively.
Retailers recognize cross-device need, but struggle: Criteo
Customers browse on multiple devices before making the final purchase.
Havas Shanghai scoops Bank of Communications, Uni Green Tea
Both wins come after competitive pitches.
Alibaba less dominant in China's fragmented FMCG market
As Single's Day approaches, a report shows Alibaba commands a smaller share of online FMCG retail than it does overall ecommerce sales.
eHarmony Valentine's campaign woos disillusioned 'swipers'
With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.
Hotel Jen introducing map that glows after dark
Data-driven map encourages tourists to experience cities like a local.
Google rolls out Shopping Ads in Singapore
Search results will show product images and information of participating retailers.
Turkish Airlines appeals to five senses in HK campaign
Airline courts the wanderlust of Hong Kong travellers.
Thai consumers eager to participate, Aussies most jaded: Iris
Thai consumers emerged as the most willing to play along with brands, but good luck getting Australian consumers to engage, according to new participation research from Iris.
Wordplay welcome in HK, but poor efforts will be pun-ished
Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.
Malaysia startup will place ad screens in ride-hailing cars
Advertising platform expects to hit the road in late January with Uber and GrabCar drivers.
Campaign China's top brand missteps from 2016
Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.
DAN hires new head in Philippines
Donald Lim named as CEO, succeeding 'BoyP', who moves on to a non-executive role.
M&C Saatchi acquires Aussie media agency Bohemia
Acquisition puts agency on the path to be a full-service entity.
Hyatt uses Oscars stage to launch campaign on understanding
Global campaign targets China and India as well as US.
AIA HK carnival wraps up; China the next frontier
AIA adds more physical activity to further align its namesake carnival with its 'Vitality' positioning.
App engagement looms large for APAC marketers
A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.
Marketers need to speak C-suite to drive tech investment: Squiz
The disconnect between marketers and the top brass can block crucial martech investment, says digital transformation company Squiz.
App-boosting company Liftoff opens in Asia
Twitter alum Marc Hale heads the APAC operation of the company, which specialises in boosting app installations.
Shoppers in Philippines and Thailand are feeling good: Nielsen
Strong market conditions in the two countries defy global political and social changes.
Mobile agency Ansible launches in Philippines
The launch marks the mobile marketing agency's fifth office in the APAC region.
Light Reaction launches in Hong Kong
Performance advertising company adds Hong Kong to more than 30 markets globally.
5 Campaigns that rocked China in 2016
Have a look at work that pushed advertising boundaries in China over the past year.
Invest wisely: Ways to win at startup roulette
CHINA INNOVATION 2016: Big businesses are striving to navigate China’s turbulent startup waters. How can they pick a winning partner?
HKTB to feature regional celebs in 'Ultimate Brocation'
The Entourage-style reality series targets young men in Southeast Asia.
JWT wins Honor honours in China
Agency to handle strategy, key creative and product launch strategy and planning in China.
Sharing is caring: Consumers who share more likely to convert
Tracking and taking advantage of sharing activity is an easy and effective strategy, according to RadiumOne.
Thai brands begin emerging from mourning mode
The official 30-day mourning period ends today, but brands appear to be resuming marketing activities only in a slow, respectful fashion.
Singles Day fatigue? Researchers note declining interest
Numerous numerical festivals may be spoiling consumers. But don't worry about Alibaba.
Still some way to go for cross-device programmatic
TV industry representatives at the Casbaa 2016 Convention weighed in on the next steps for programmatic and addressable advertising.
Pfizer's vaccine ad is a blast from the past
Pharma company "derives" a nostalgic ad from a hit 1970s Hong Kong movie.
Online and convenience-store sales drive China FMCG growth
Ten online retailers account for nearly two-thirds of FMCG sales online, as pick-and-pack and last-mile delivery options take off.
Undaunted Auntie Anne's promotes cheese dogs in Malaysia
The fate of the franchise's pretzel dog is still pending under an order by Malaysia's religious authority.
Amid print-media gloom, SPH offers personalised front pages (plus flowers and champagne)
Singapore media conglomerate rolls out personalised print after announced job cuts, falling advertisement revenue and merger of titles.
Agoda courts Gen-Y travellers in Indonesia campaign
Agoda and Saatchi & Saatchi Singapore teamed up to launch the #agodabasecamp campaign targeting Indonesian millennial travellers.
A mad dash to wed on board Cathay Dragon
Cathay Pacific and Cathay Dragon launched a "Wedding in the Air" campaign to symbolise their closer ties.
Hong Kong tram stop sounds out investment advice
An outdoor installation for T. Rowe Price talks. But will anyone listen?
Move and win roundup: McCann, JWT, OMD, Saatchi & Saatchi, more
A weekly roundup of people moves and account news worth noting.
PHD China makes three strategy hires
Jonah Brown has been named group strategy director while Linda Hou and Renee Zhang are new strategy directors.
Pride lions will stay despite noise from anti-LGBT activists: HSBC
Activist groups in Hong Kong have accused the bank of "trampling family values" by displaying pride-themed lions near the bank's entrance.
Formula safety still a prime concern of Chinese mums
A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.
GroupM Malaysia pits Nielsen against ComScore
Reckoner compares what Nielsen DAR and ComScore vCE can deliver to marketers.
Spotify launches programmatic audio campaigns in APAC with Rubicon Project
The campaigns have been executed in Australia, New Zealand, Hong Kong and Singapore.
Photos: Accenture Interactive Studios in Hong Kong
The 40,000-square-foot workspace aims to bring clients and consultants closer together to achieve better customer-oriented experience.
HSBC's iconic lions turn a shade of rainbow in celebration of diversity
Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.
Twitter's China MD quits
Kathy Chen announced her departure in a series of tweets on New Year's Eve.
Dentsu Thailand appoints new CEO
Narong Tresuchon takes over from Amornsak Sakpuaram as CEO.
Lenovo the most well-known Chinese brand overseas: BrandZ
Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.
AI emotion detection among next big things in marketing: Zenith
A Zenith report tips AI-powered emotion-recognition technology as one of the top trends to watch out for in 2017.
New China live streaming regulations could benefit brands
Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.
Why the events world struggles with talent
Event360 recap: Challenges in attracting and retaining talent in the industry.
Luxury redefined, and less booze at business events please
Event360 recap: Why luxury is not longer exclusive and heavy drinking has to be curbed.
Photos: Mercedes-Benz goes back to basics in C-Class launch
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.