What to make of Papi Jiang, and tips for making the most of KOLs
CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?
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Breaking the internet, Chinese style
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
Turning on the money (live) stream
DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies—and the rise of live e-shopping.